Home Styleguide PROOF ONLY
2 HOME STYLEGUIDE There’s a real magic to having one of Australia’s best-known brands behind you when it really matters most. Our remarkable story began in 1883 when property pioneers Tom Raine and Joseph Horne first opened for business in Wentworth Court, Elizabeth Street in Sydney. From the very start, they established a set of business practices that continue to guide and inspire us to this day. We are committed to personalised service and forging a tradition of excellence in sales, leasing, management and consulting services across all types of property. In the 1970s, the Raine &Horne network decided to franchise nationally which was a watershed moment for us. Now in 2019, we have offices in every state and territory of Australia, as well as internationally. A fourth generation, and proudly 100% Australian owned family business, today we are one of the oldest family-owned firms in the Southern Hemisphere. We are proud of our heritage; however, it’s our ability to integrate this long history into a modern vision which allows the brand to remain an industry leader with a powerful market presence. Tom Raine Joseph Horne Angus Raine Max Raine Ned Raine History & Recognition PROOF ONLY
3 HOME STYLEGUIDE We offer a unique combination of advantages that add up to our difference. Raine & Horne’s office on 70 Pitt Street, Sydney PROOF ONLY
4 HOME STYLEGUIDE Big Difference Small ChangesMake Whether selling or leasing your home, now is the time tomake it shine ready for inspection. When it comes to the final price, spending extra time refining, beautifying and curating the interior and exterior of your propertywill be well worth it. Present &Prepare When you are preparing your home for sale, youwant to present it in the best possible way. During this time, look at your propertywith fresh eyes and highlight objects or elements within your home that might detract frompresenting it at its best. Your goal should be tomake your property look like it is worth as much as possible. You can achieve this through simple styling and a clean, fresh approach. Now is the time to showcase your home at its best and leave space for buyers to imagine themselves living in it! Clear &Declutter The most important task you can perform is to clear away all clutter, clean all surfaces and ensure all fixtures are operational. It can be difficult removing your beloved personal effects and furniture. However, doing this leaves space for buyers to imagine themselves livingwhere you do, it helps to generate a premiumprice for your property. De-clutter your home of any unnecessary nick-nacks, toys or personal items, your space will appear well cared for andmore spacious. Pay attention to the flooring throughout your property, steam clean or replace old carpet and if you have floorboards, taking the time to give thema quick sand and polish. Attract &Achieve Minimalist, chic and serene is what you should be aiming for, when selecting colours go for understated tones of creamandwhite, you can also use pops of tonal colours to add texture and life to your space. Remember you are trying tomake your home attractive to the prospective purchaser, using light neutral colours throughout and adding in a few luxury items adds tone and style to your space which buyers love. PROOF ONLY
Smells & Scenery Adding in greenery or fresh flowers creates a welcoming feel to any room. Placing tasteful and considered arrangements throughout your home is an effective way of enhancing your property and bringing the outside in. Refresh your house and remove any unwanted or strong odours. Candles, diffusers or even freshly baked goods are ideal; they also help to create that homely feel. During inspections, if you have pets, take them with you as they can deter potential buyers PROOF ONLY
6 HOME STYLEGUIDE A warm pop of colour strategically placed will make your living room feel cosy & inviting. PROOF ONLY
7 HOME STYLEGUIDE This is usually the first room that a buyer will see – thoughtful presentation is required to make the best possible impression. Immaculate & Fresh Make sure the entire room is spotless and free from clutter. Dust everywhere, including on top of your entertainment areas and fan blades, and give all windows a thorough washing. Make sure cords are neat and away from sight and remove unnecessary elements in the room such as portable heaters, fans or even your clothes drying rack. Colour & Light A new coat of paint will help make your room fresh and inviting. As much as you may love your dramatic red dining room, it could turn certain buyers off. It’s best to repaint your rooms in light, neutral shades to ensure your room looks as spacious as possible. Open up all your blinds to let in natural light and if needed, add floor or table lamps. Colour should be added sparingly with single items - things such as a luxurious throw rug or some elegant cushions. Re-arrange & Remove Your furniture should fit and compliment your lounge room, get rid of any shabby, extra or oversized furniture. Consider hiring tasteful, chic styling pieces, the addition of these can help add serious dollars to your final selling price. Space & Flow The last thing you want is people bumping into furniture as they walk through your home. When it comes to furniture a minimal approach is best; it will always look neat and more importantly, spacious. Do a walk-through of your living spaces and remove or rearrange anything that feels clunky or in the way. Also, if you have patterned fabric on your sofa, consider a throw rug in a solid, complementary colour to tone down busyness and add a relaxed, spacious style. To Love A Living Room PROOF ONLY
8 HOME STYLEGUIDE Kitchen To Sell Create a Your kitchen is the heart of your home – it should be fresh, warm and inviting. Spacious & Sparkling Get your entire kitchen spotlessly clean, pay particular attention to food preparation areas; the sink, stove, oven and grill. Mop and vacuum the floor and be sure your oven, drawers and cupboards are flawless. Check that all appliances are working and make sure chrome is sparkling and free from drips. Remove any excess ‘stuff’ from your kitchen, things like bulky juicers, blenders and benchtop mixers. Attract & Display You want potential buyers to imagine themselves cooking up a storm in your kitchen so start clearing all your cookbooks, utensils and spices up, also, remove any photos, papers and magnets from your fridge. Keep things fresh and simple by displaying a bowl of fresh fruit - oranges or apples work well, and they give a stylish, relaxed and welcoming tone to your kitchen. You should also consider adding a neatly trimmed plant, or vase with single colour flowers. Reflect & Plan Minimalist, chic and serene is what you should be aiming for, when selecting colours go for Expensive kitchen renovations are not necessary; however, things such as new appliances or tabletops can be a major selling point. If you do decide to update your old cooktop, oven or dishwasher, remember that top end brands will usually resonate more with buyers and this can set a certain tone when it comes to your sale price. PROOF ONLY
9 HOME STYLEGUIDE The kitchen bench should be clear, however a bowl of fruit or well placed plant will create life. PROOF ONLY
10HOME STYLEGUIDE An inviting and open bedroom is sure to entice potential buyers into fighting for your property come sale time. Think luxurious and relaxing, ensure each bedroom is a calming retreat. Crisp & Elegant Fresh bedding is non-negotiable, choose calm, restful colours such as white, taupe, grey and charcoal - preferably in a simple stripe or solid colour. You can also freshen up bedrooms with a simple glass vase of flowers or an indoor plant. This can bring energy into your rooms, and even draw attention to features you want buyers to notice. Display & Store Storage space is top on most homebuyer’s lists. Be sure to declutter wardrobes and drawers, and remember, a closet that is only half-full looks much larger than the same wardrobe stuffed with your winter coats and out-of-use suitcases. Keep your draws, and wardrobe doors closed and your bedside tables free of bric-a-brac and personal items. Tidy & Functional Clean and check everything. Clean all windows and fly screens, dust skirting boards and picture rails, vacuum thoroughly and make sure your light shades are spotlessly clean. Check that all light bulbs and blinds work and test all doors for squeaks. We also recommend a steam clean of carpets and a polish of floorboards. Bedrooms, Where Dreams areMade PROOF ONLY
Well placed plants & plump cushions will give bedrooms a sense of life & luxury. PROOF ONLY
12 HOME STYLEGUIDE Bathrooms need to feel clean, but lived in. Use bright coloured accessories &plants to build depth. PROOF ONLY
13 HOME STYLEGUIDE Five Star BathroomStyle Create the five star hotel bathroom that is spotlessly clean, light and bright. Spotless & Pristine This room, above all others, needs to be absolutely sparkling. Pay attention to every inch of your bathroom including the bathtub, shower doors, taps and toilet. Polish the floors, metal finishes and make sure mirrors and windows are streak free. Check that all taps faucets are working and not leaking. Sleek & Orderly Replace or remove any worn-out items in your bathroom, including bath mats and shower curtains. Remove any personal items such as hair bands, brushes, shampoo and conditioner bottles. Crisp, neatly folded towels on the towel rail are essential, ensure that they are plush and new. A few tightly rolled hand towels in a clean basket or on an open shelf can add extra colour and luxe to your washroom. Luxe & Opulence Create a spa-like experience for your buyers by investing in some luxurious fragrant soaps, bath oils, natural loofahs or candles. A small succulent or a living plant is also a great addition; they add freshness and life to the room and show that the space is well cared for. PROOF ONLY
14 HOME STYLEGUIDE Up Your Outdoor StylingGame Whether you have a small or large outdoor space to work with, it’s essential that you highlight all it has to offer to maximise your property’s value. Tone & Style When styled effectively, you can add real value to your property by highlighting how liveable and attractive the outdoor spaces of your home are. The addition of a beautiful outdoor chair, bench or daybed instantly transforms the area and gives buyers additional living space that they may have otherwise missed. You should also use planters, pots, outdoor cushions and rugs to add warmth and bring your outdoor spaces to life. Garden & Bloom Do you need to add life to your garden? If you answered yes, be sure to ask for advice from a local nursery and consider adding plants that are suitable to your soil, shade and climate. There are two key things you should do when rejuvenating your outside areas for sale – firstly, remove and replace any dead or dying plants and replace them with lush, vibrant ones – it brings a real finished feel to the area. You should also invigorate your garden spaces with fresh mulch. Choose a colour that works in harmony with the area to show buyers that this yard is a finished and well-loved space. Tidy & Perfect When styling an existing garden, remove all weeds and trim all grass regularly during your sale period; you should also consider using extra fertiliser to bring out the vibrant green in your lawn. Remember to leave your yard as a canvas for future owners, put away any toys, broken or tired furniture as well as all gardening tools. A fresh, clean outdoor space impresses buyer just as much as it does for the inside of your home. PROOF ONLY
15 HOME STYLEGUIDE Create an outdoor space where buyers can imagine themselves entertaining friends & family. PROOF ONLY
16HOME STYLEGUIDE Checklist Preparation Lead Up Gate: paint / repair / oil Fence: paint / varnish / repair Le er box: paint / straighten Driveway: repair cracks / remove oil stains Lawn: weed / mow / edge / sweep leaves Garden: weed / edge / trim plants / replace bark chips Pot plant: introduce as a feature / clean / weed / prune Gu ers: clean / paint / repair Eaves: clean, paint, remove cobwebs Roof: reseal, repair, paint Garage: clean door, repair, paint Paving: weed, clean & repair Windows: repair fly screens & seals / paint window sills Welcome mat: clean / replace Front door: paint, clean, repair hinges Steps: repair & resurface Inside Throughout: dust thoroughly / professionally clean Lights: repair / check globes / clean / replace shade Windows: clean / repair / check operation Window shades: clean / dust / check operation Air freshen if necessary Remove clu er Flowers: purchase / freshen Floors: polish / repair / clean Lounge Throughout: dust thoroughly / professionally clean Declu er: remove magazines / portable fans & heaters Sofa: repair / replace / recover / add throws or cushions Cupboards: clean / repair Cords: hide / tidy PROOF ONLY
17 HOME STYLEGUIDE Kitchen Benches: clean & declu er Faucets: repair & clean Oven: degrease & clean, hotplates &door Fridge: clean & clu er Floor: clean thoroughly & sanitize Cupboards: declu er tops, tidy & clean Decorate: add bowl of fruit or flowers Bedrooms Bedside tables: declu er Bed: fresh sheets / tidy Mirrors: clean thoroughly Light switches: clean / repair Floor: tidy / clean / pick-up laundry Pictures: straighten / set at eye level Cupboards: close / tidy Dining Table: polish / wax / set / clean Lights: repair / turn on / clean / replace shade Floor: vacuum thoroughly for crumbs Decorations: declu er / simplify Music: delicate peaceful mood Bathroom Bath: clean thoroughly Tiles: clean grout / repair Mirrors: clean thoroughly Lights: repair / turn on / clean / replace shade Fan: clean / replace Accessories: remove shampoo / toothpaste / brushes Sanitize: air freshen Faucets: repair / clean Towels: replace / tidy Preparation of your home for the sale should be approached in an organised manner. PROOF ONLY
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