CCBR Business Review

B R I S T O L PA I N T S E R I N A C H A R M H A V E N F E AT U R E THE PAINT INDUSTRY is a highly com- petitive industry, however the Erina and Charmhaven outlets have been trading longer and far exceed industry ‘norms both locally and Australia wide. That’s the boast of Brian Long and he can back it up. “Service is one thing,” he says, “but you still have to get the message out to cus- tomers, both retail and trade.” “Over the years we have adopted a policy of promoting our retail products and our service on radio and in the press as well as relying on word-of mouth,” he says. In the trade sector Bristol’s painters’break- fasts are legend and their Race Day at Gosford some years ago is still talked about in the industry. Every professional painter on the Central Coast on the Coast knows they can rely on ‘Longy’and Bristol Paints. “ While some are our own direct customers, some are PPG customers but it doesn’t matter because in the end they look to us to supply them.” “At the same time we have a lot of housing customers. Some are PPG accounts and some are ours but, again, in the end we ser- vice them all,” he says. “Our business philosophy has always been – win, win, win. Win for our custom- ers, win for our suppliers and win for us. And it works.” “Bristol was never just about paint, it is about the destination. It was and remains the independent paint sellers dream. Having quality Bristol branded products that are exclusive to us and not available in the ‘sheds’ is our point of difference.” Finally, says Longy, “its been a great jour- ney and PPG are taking it to a new level nationally. So hang onto your hats, this is the begin- ning of a new era.” Some recent major projects supplied with Bristol Paint. Gosford Hospital Central Coast Grammar School Brentwood Village, Bonython Towers Pine Needles Retirement Village Staying top-of-mind with customers Bristol’s long history of providing premium paints began in 1938 when founders George White and Jack Bate first set up shop in Carlton, an inner Melbourne sub- urb. After successfully catering to trade painters, they ventured into the DIY market and never looked back. Since then, the legacy of providing top-quality paints and expert advice to Australian painters has not wavered. Today, all Bristol stores are owned and operated by local small business owners, with the backing of PPG - the world’s larg- est paint manufacturer and leading coat- ings innovator. PPG supports Bristol store owners with resources, training and tech- nology, which means that when customers choose Bristol, they are assured of reliable, expert paint advice and high-quality prod- ucts to complete any project. Bristol has an extensive library of paint colours, as well as a highly sought after range of interior decorating products. The Bristol Easy Living paint range is ideal for DIY painters; it provides excellent coverage, is fast drying, grease and stain resistant, and easy to keep clean. While Bristol Supreme Enamel Doors & Trims is highly durable, easy to wipe and provides a smooth finish. Bristol’s Trademark range — specially for- mulated for trade painters — offers superior coverage, minimal light reflectance, has good flow and is perfect for filling and sanding. And made for Australian condi- tions, Bristol WeatherTough Exterior paint provides UV protection, great coverage, is dirt shedding and self-priming. Bristol stores are the one-stop-shop for all your painting and decorating needs. Drop in for a complimentary 30-minute in-store colour consultation with a qualified design professional, to provide full confidence in your colour selections, and leave with eve- rything you need to complete your project. Homeowners and professional painters can count on Bristol to provide an unparalleled level of expertise and high-quality products to get the job done right the first time. Bristol – painting since 1938 Bristol Paints’Charmhaven Team: Manager, Jeff Gormley, Assistant Manager Andrew Trapman and Troy Hughes Salesaman. (Trade Manager Ty Drew in Erina Team photo) Bristol Paints’Charmhaven store

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