Franchise Pack

A Letter From The Franchisor Your Foundation For Success What We Do Our Company The Souvlaki GR Mission Statement Price vs Quality What Makes Souvlaki GR Different Our Market & National Expansion Business Resources Territories Ongoing Support And Training Training How Does Franchising Work A Typical Day The Investment Good Reasons To Join Our Team FAQs How To Get Started 03 04 05 06 07 08 09 10 12 13 14 15 16 17 18 19 20 21 Copyright © 2024 Souvlaki GR Franchising Pty Ltd. ACN 665 251 427. This document and its contents remain the intellectual property of Souvlaki GR Franchising Pty Ltd. No part of this publication may be reproduced in any form without permission. This document is intended solely for the person(s) and/or company addressed. The addressed person(s) and/or company agrees to not use the information or design(s) within this document without prior approval from Souvlaki GR Franchising Pty Ltd. Duplication and reproduction of this document or the artwork contained within it are strictly prohibited. 02 CONTENTS

03 Welcome to Souvlaki GR, and thank you for taking the time to explore what could be the beginning of an exciting new chapter in your career. Souvlaki GR began with a simple idea: take the flavours we grew up with: fresh, honest, generous Greek street food, and bring them to communities across Australia with passion, pride, and a whole lot of heart. Today, that idea has grown into one of Australia’s fastest-rising Greek street-food brands, powered by a network of dedicated franchise partners who share our love for great food and exceptional hospitality. This Information Pack gives you a glimpse into who we are, what we stand for, and why our franchise model continues to gain momentum across the country. More importantly, it introduces you to a brand built on quality, consistency, and genuine connection with our customers, our team, our suppliers, and our wider community. We’re looking for franchise partners who are hungry for success. People who thrive in fast-paced environments, value customer service, and have experience in hospitality, management, sales or simply have the drive and determination to build a thriving business of their own. If you bring the passion, we’ll bring the training, support, and systems to help you grow. What makes Souvlaki GR special is our belief that everyone wins when we work together. While every franchise is independently owned, we operate as one strong, united brand with national buying power, collaborative systems, and a shared commitment to excellence. When one of us succeeds, we all rise with them. As you read through this pack, I hope you can see the opportunity ahead. Not just to run a business, but to become part of a brand with ambition, momentum, and big plans for the future. If this sparks something in you, we’d love to hear from you. Signed Sam Karagiozis Souvlaki GR | Founder A LETTER FROM THE FOUNDER

04 Your Own Successful Souvlaki GR Business Successful businesses require foundations that are both strong and adaptive enough to change and grow with changing times. Souvlaki GR has built a unique Greek Street Food concept. When you create your own Souvlaki GR Franchise, you can count on several special ingredients that have made Souvlaki GR the success it is today. This Australian-owned and operated franchise is a strong margin, fair return, and business opportunity that is backed by a franchisor with years of food experience and expertise. The franchisor can help you establish your own Souvlaki GR business and provide you with every opportunity for success. The products and services are backed up by sound knowledge and experience in business operations, marketing, training, and product development. Franchisees are ambassadors of the brand and are expected to deal with customers in a friendly and honest manner. They must consistently provide customer satisfaction and value for money. Franchisees are expected to perform their work cleanly, efficiently, and professionally, and to acquire their product knowledge through our operational procedures and training manuals. If you’re looking to build your business on strong foundations, owning your own Souvlaki GR franchise may be the perfect fit for you. YOUR FOUNDATION FOR SUCCESS

05 Souvlaki GR will supply a full range of products which includes: Our purchasing power is one of the keys to our success. We have built strong relationships with our Approved Suppliers over the years, who benefit from our high volume of ongoing retail sales. (Lamb and Chicken) WHAT WE DO GYROS RANGE HOME MADE DIPS CHIPS & TRADITIONAL DESSERTS SIDES DRINKS RANGE

06 Souvlaki GR Franchise Pty Ltd The Souvlaki GR concept was Founded by the Karagiozis Family's goal of combining local Australian produce with traditional Greek street cuisine. Sam worked his way through various hospitality business from the age of 15, eventually founding Souvlaki GR with the support of his late father Anastasios, in early 2016. Today, Souvlaki GR pays homage to its beginnings by focusing on providing the best quality gyros on charcoal in Australia and supporting franchisees to follow in their footsteps by creating their own successful businesses. The Souvlaki GR difference is that every member of our team, from kitchen hands to Franchisee's, knows and understands the local origins of the ingredients that go into creating the food that we prepare. By sourcing local produce, we ensure our food tastes great, and we support local producers and businesses. In the increasingly corporate and impersonal world of fast-food chains, Australian consumers have continually supported Souvlaki GR’s focus on authentic ingredients and passionate and present store owners. Having grown from one store in 2016 to 16 stores in 2024, the Souvlaki GR team is ready for you to start writing your own chapter in our brands’ story as our newest franchisee and team member. OUR COMPANY

07 Souvlaki GR’s primary goal is to create Australia’s best gyros cooked on charcoal at a price all Australians can afford. We strive to achieve this goal through the collaboration of two simple ideas: creating Greek Street Food using traditional Souvlaki GR recipes and only using the best quality local produce and ingredients. Just like our traditional recipes and customised ingredients each has its own story, so do our franchisees. As a family-built and owned company, Souvlaki GR views our franchisees as individuals, but more importantly, family. Your success is our success, and so we strive to help you, as a franchisee, to write your own chapter in the Souvlaki GR Story. - Sam Karagiozis THE SOUVLAKI GR MISSION STATEMENT “We’re not just serving food, we’re building a family of thriving businesses”

09 OUR BUSINESS CONCEPT OUR BUYING POWER OUR PROFESSIONALISM OUR PASSION OPPORTUNITIES FOR GROWTH Souvlaki GR isn’t just a food business: it’s a movement built on authenticity and flavour. For seven years, we’ve perfected the art of honest, handcrafted Greek cuisine. We deliver a product people crave and an experience people remember. Joining Souvlaki GR means stepping into a brand with heart, heritage, and momentum. As our network grows, so does our muscle. Our consolidated buying power means sharper pricing, better deals, and direct access to premium suppliers. The bigger we get, the more you save: it’s that simple. Franchisees benefit from economies of scale that strengthen margins without ever compromising quality. When you join Souvlaki GR, you join a brand on the rise. We back you with marketing support, strategic guidance, and proven tools to grow your local footprint while building nationwide awareness. Whether you're opening your first store or expanding into multiple locations, we’re by your side. We don’t just serve great food: we deliver a polished, consistent, and customer-first experience. Our systems, training, and hands-on support ensure every franchisee operates with confidence and excellence. Professionalism isn’t a buzzword for us… it’s our baseline. Our passion is our power. From our handcrafted dips to our secret seven-year perfected marinades, every detail reflects our love for authentic Greek cuisine. No shortcuts. No compromises. Just real, honest food that keeps customers coming back. WHAT MAKES SOUVLAKI GR DIFFERENT?

08 HIGH VALUE LOW VALUE LOW AUTHENTICITY HIGH AUTHENTICITY Where we Stand Souvlaki GR sits confidently in the High Authenticity / High Value quadrant: a position earned through uncompromising quality at a price point that remains accessible. SGR delivers the sweet spot: premium, truly authentic Greek flavours without the inflated operating costs. Your customers feel the difference, and so will your bottom line. PRICE VS. QUALITY

10 Souvlaki GR has now entered full national expansion mode. Following our strong foundation in Melbourne, we are actively rolling out both company-owned and franchised stores across Australia. Our trajectory is clear: establish a strong presence in every major capital city and become the go-to destination for fresh, authentic Greek cuisine nationwide. A Brand with Broad Appeal Greek food has earned a place in the hearts of Australians everywhere. While 1.7% of Australians proudly share Greek ancestry, our customer base extends far beyond heritage. Mediterranean cuisine is celebrated for its flavour, freshness, and health benefits — with 82% of Australians saying they enjoy or want to try this style of food. Souvlaki GR is positioned perfectly to meet this growing demand. OUR MARKET & NATIONAL EXPANSION

11 Consumer Segments We Serve Our menu and model resonate with a wide range of customers: • Families: Seeking fresh, generous, wholesome meals. • Office Workers: Looking for fast, flavour-packed lunches or convenient takeaway. • Late-Night Patrons: Wanting quality food that doesn’t compromise on authenticity. Across each demographic, we support multiple channels to maximise reach and revenue: • Dine-In: A vibrant, welcoming atmosphere. • Delivery: Strong performance across leading platforms. • Takeaway: Consistent demand for quick, premium meals. Why Franchisees Win with SGR When choosing a site, franchisees can take confidence in Souvlaki GR’s strong local positioning. SGR offers: • Higher authenticity in flavour, preparation methods, and ingredients. • Broader market appeal, fuelled by handcrafted quality at accessible price points. • A flexible model that adapts successfully to high-foot-traffic strips, suburban hubs, office districts, and late-night precincts. This combination gives franchisees a powerful competitive edge, enabling SGR stores to thrive in locations where competitors may rely more heavily on branding than authenticity. Your opportunity: bring true Greek flavour to communities across Australia and tap into a market that’s hungry for genuine Mediterranean cuisine.

12 Our business systems are documented in the operational and procedural manuals, specifically designed for Souvlaki GR company-owned and franchised stores. These include: OPERATIONS MANUAL BRAND GUIDELINES MARKETING HANDBOOK The Franchisor is the term used to refer to the owner of the Franchise System. At Souvlaki GR, the Franchisor is Souvlaki GR Franchising Pty Ltd, shareholders are Despina Karagiozis. Operations Manual Version 1.0 Brand Guidelines Version 1.0 Marketing Handbook Version 1.0 BUSINESS RESOURCES

13 Franchise territories will be allocated on a site-by-site basis. There are currently 16 stores trading: • Thornbury • Lyndhurst • Windsor • Cranbourne • Sunshine West • Werribee • Croydon • Braybrook • Heidelberg West • Frankston • Boronia • Pakenham • Sunbury • Mernda • Blackburn North • Fitzroy TERRITORIES

14 Putting you in control of your business Souvlaki GR offers ongoing training and support to help franchisees in both the day to day operations and long term development of their business. The support services include the following: Training Providing detailed training to assist franchisees to run a profitable and professional business. Business analysis and advice Support office is available to answer your questions and also carry out regular business analysis of franchisee operations. Negotiating Group Purchase Agreements and Contract Souvlaki GR will negotiate with approved suppliers to obtain the best possible prices for group purchasing benefits. Marketing and Advertising Souvlaki GR’s marketing is nimble, aggressive, and often guerrilla. We tailor make our advertising campaigns in-house to ensure that we constantly engaged in conversation with our clientele across traditional and emerging social media. The centralised advertising structure allows us to keep the cost of creative strategies low, ensuring franchisee investment in the marketing fund delivers maximum exposure. Clarification Support office staff are on hand during normal business hours to clarify and explain any aspect of the franchise manuals and business systems. 1 2 3 4 5 ONGOING SUPPORT AND TRAINING

15 Your training with Souvlaki GR will start soon after you sign your franchise agreement and disclosure document. During this time the franchisor will assist you to launch your new franchise. Franchisee’s will spend 10-12 weeks of paid training at a designated company owned Souvlaki GR store, where they will receive training in all aspects of operating the business. The franchisee is expected to successfully complete all the training modules and also obtain a food handling certificate from a recognised institute. After this the franchisee will then be trained in their franchise store alongside out franchisee trainer who will teach all the management operations of Souvlaki GR as well as further training for any staff the franchisee has brought on board and to help assist in the initial step of taking over as franchisee. The extensive training program has three components: FRANCHISE BUSINESS TRAINING Guidance on running your own successful small business. FRANCHISE IN-HOUSE TRAINING Over 10-12 weeks, our Franchise Training Manager will provide comprehensive technical training. You’ll learn the art of wrapping a souvlaki and cooking meat perfectly on charcoal. FRANCHISE OPERATIONS TRAINING Led by Souvlaki GR’s Franchise Coordinator to ensure smooth day-to-day operations. 1 2 4 TRAINING

16 Each franchisee will own their own independent business. Your are not a partner, employee or shareholder in the franchisors business. Whilst the franchisor cannot guarantee a given level of turnover in your business, they will offer you all reasonable support, including advice and mentoring, to help you succeed. Follow our Guidelines Under the terms of the franchise agreement, franchisees are obligated to use the business systems documented in the franchise operations and procedure manuals. The franchisor provides both training and ongoing support, and it is conditional that franchisees shall operate in accordance with the Franchise agreement and the operating and procedure franchise manuals. Our Franchise System The Souvlaki GR Franchising Pty Ltd system ensures that each franchisee collaborates closely with other franchisees. The success and well-being of each franchise contribute to the overall strength of the network. As the number of successful franchises grows, so does the collective marketing and advertising power. This also creates a larger team, enabling franchisees to share knowledge, ideas, and strategies for continued growth. HOW DOES FRANCHISING WORK?

17 Key Performance Snapshots A typical day at Souvlaki GR Running a Souvlaki GR store is an energising, hands-on experience where every action contributes to delivering quality, consistency, and genuine hospitality. A typical operating week depends on location, but many stores trade: Monday to Sunday: 11am to 9pm Your day is all about leading your team, delivering great food, and keeping the store running smoothly. You will welcome customers, oversee prep, manage stock, coach your team, uphold cleanliness and food safety, and ensure every meal reflects the quality SGR is known for. What does a franchisee do? As a franchisee, your first responsibility is to yourself, your investment and your business. Becoming part of the Souvlaki GR family as a franchisee ensures that you will receive every reasonable assistance to help you achieve these aims, and build a successful business just like our director, Despina Karagiozis. $24.60 3,804 4.2 Ticket Size Weekly Souvlakis Sold Uber Rating A TYPICAL DAY FOR A FRANCHISEE

18 Initial Investment Package The financial requirement to set up your own Souvlaki GR franchise varies from operation to operation. The price depends on the location size, and layout of your store. The initial cost covers the majority of the elements required to get the business established, including: Becoming a franchisee, you are entitled to use the valuable Souvlaki GR intellectual property (IP) and trading name, as well as being granted access to the management and product systems developed by Souvlaki GR Franchising PTY LTD. The rights to use relevant materials, intellectual property and business systems. The establishment of the system this includes a full set of franchise operation manuals and initial training. The exact cost (fit out and construction) will vary from site to site and will depend upon, area of the store, lessor works and the existing condition and services available at the location. Estimated establishment costs for Souvlaki GR The investment for a Souvlaki GR franchise typically ranges from $300,000 to $450,000, depending on the site, size, and location of the store. Additional costs, including legal fees and franchise fees, range from $40,000 to $60,000. THE INVESTMENT

19 You’ll be joining a successful, established business with over 7 years of proven experience in the fast-food industry. 1 2 As a proud family-owned business, we bring a personal touch and commitment to fostering a supportive and collaborative environment for every franchisee. 3 Souvlaki GR provides comprehensive training, detailed operation manuals, and ongoing support to ensure your success every step of the way. 4 With over 2 million customers served since 2016, Souvlaki GR is a trusted and beloved brand. GOOD REASONS TO JOIN OUR TEAM

20 Do I need hospitality experience? No. What you need is energy, curiosity, and a willingness to learn. We’ll teach you everything you need to know, from flavour to operations. What is the investment? Our stores start from approximately $300,000, with premium high-performing locations up to $600,000. Additional onboarding and legal costs typically range between $30,000 and $50,000. We’ll guide you through every step so you know exactly what to expect. How many hours will I work? In the beginning, you’ll be hands-on as you learn the ropes. Within a few months, most franchisees find their rhythm and settle into a more balanced schedule. Do I need to run the store myself? Yes. Our most successful stores are led by passionate, engaged owner-operators who love being part of the action. What support will I receive? You’ll have a dedicated operations team behind you. Whether you need help with product updates, systems, or day-to-day challenges, support is always just a phone call away. Will I be responsible for hiring staff? Yes. Your team is yours to build, and we’ll help you with guidance, training tools, and best practices so you can hire confidently. How does marketing work? We run targeted local marketing to bring customers straight to your door. From social campaigns to EDMs to influencer partnerships, we handle the heavy lifting so your store stays top of mind in the community. FAQ’s

21 Purchasing a small business is one of the most significant decisions you will ever make. We are excited to share details about our business system and concept, helping you understand what it means to become a franchisee with us. To take the next step, please request the disclosure document. Due to the sensitive commercial information it contains, you will first need to sign a confidentiality agreement. STEP 1 Enquire Begin by making an online enquiry and completing the questionnaire. STEP 2 Complete the Application Form Fill out the online application form sent to your email. Since we receive numerous applications, providing as much information as possible will enhance your chances. STEP 3 Meet the Team Participate in an online interview with our Founder and Operations Team. STEP 4 Legal Documentation We will send you a comprehensive application form, a Non-Disclosure Agreement (NDA), and information regarding the initial refundable deposit. STEP 5 Franchise Documents & Disclosure You will receive all necessary legal documentation and site information. STEP 6 Training Training will commence 10-12 weeks prior to your store opening. Our Franchise Training Manager will guide you through every operational aspect using our Operations Manual, backed by her 7 years of experience with SOUVLAKI GR. STEP 7 Opening day! The moment has arrived—let's get started on your exciting new venture! HOW TO GET STARTED

www.souvlakigr.com.au/franchise ENQUIRE NOW

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