RAY WHITE URBAN SPRINGS We bring the whole team raywhiteurbansprings.com.au | 08 9277 3555
Family owned Built for this Market Trusted when it matters Proven when it counts
RAY WHITE URBAN SPRINGS On behalf of Amy, Andrew and the team at Ray White Urban Springs, welcome and thank you for the opportunity to present this appraisal. Selling isn’t about listing a property. It’s about creating the conditions where buyers compete. Because buyers don’t pay more because a home is “nice”, they pay more when they feel they might miss it. Our role is to manage that moment. We do that through: Precise price positioning Immediate buyer engagement Structured home opens Disciplined follow-up Clear, controlled negotiation No guesswork. No overpromising. Just a considered process designed to maximise your outcome and minimise risk. Thank you again for the opportunity to present this appraisal, we look forward to being part of your property journey. Welcome to Ray White Urban Springs
What drives your result 1 Price Positioning Competition Timing Buyers search in ranges. If you miss the range, you miss the buyer. The strongest results happen when multiple buyers are engaged at the same time. The first 2–3 weeks are critical. That’s when your property is new to the market and attracts the most attention. THERE ARE ONLY THREE LEVERS THAT INFLUENCE YOUR SALE PRICE: 2 3 EVERYTHING WE DO IS BUILT AROUND CONTROLLING THESE THREE FACTORS.
Price Strategy Where you sit in the market determines who sees your property and how they respond to it. Overpricing doesn’t “leave room to negotiate” it removes you from the buyer pool entirely. What typically happens: Fewer inspections Less engagement No competitive tension Price reductions later By contrast, correct positioning: Maximises enquiry Drives strong attendance at opens Creates urgency Leads to multiple offers Our role is to position your property where it attracts the maximum number of qualified buyers, not to just sit on the market.
We bring competition THE GOAL IS SIMPLE: Multiple buyers, at the same time, competing for your property. COMPETITION DOESN’T HAPPEN BY CHANCE. IT’S ENGINEERED. Before the property hits the market Launch phase (first 7–10 days) Speed matters Match your property to active buyers in our database Pre-market conversations to build early interest Immediate enquiry response High-volume buyer reach (database + online + SMS) Structured home opens designed to create energy When a buyer enquires, response time is critical. Follow up within minutes — not hours. During the campaign Consistent buyer follow up Clear feedback loops Strategic negotiation to bring buyers together OUR PROCESS:
Marketed to stand out THE RIGHT MARKETING DELIVERS THE RIGHT OUTCOME. MARKETING IS THE VEHICLE THAT DRIVES RESULTS. Attention Online presence, social media, and database reach WHAT MATTERS IS HOW IT’S USED: Gets buyers looking Enquiry Strong positioning and presentation Gets buyers engaging Inspection Well-run home opens Builds emotional connection Competition Follow-up and negotiation Converts interest into offers
Private Treaty Auction Private Treaty is the most common method of sale. It’s ideal for properties where: Timing is flexible The seller prefers a clear asking price Often results in one-on-one negotiation with the buyers Note: can limit urgency Best suited when the goal is to maximise price. Why: Creates a deadline Brings all buyers together creating competition to achieve a premium result The seller is comfortable using market demand to drive the price The seller is committed to sell Achieves an unconditional contract at the fall of the hammer Methods of sale EVERY METHOD WORKS WHEN USED CORRECTLY. HOWEVER, THEY DON’T ALL CREATE THE SAME OUTCOME.
Why we Auction What happens in an auction campaign All buyers are brought together A clear deadline is set Momentum builds over 2-3 weeks Buyers see each other and adjust Most buyers don’t start at their highest price, they get there when they have to. Auctions are designed to create that moment. Not pressure for the sake of it but controlled pressure, at the right time, with the right buyers. THAT’S WHERE PREMIUM PRICES COME FROM Why that matters Buyers don’t stretch because they want to, they stretch because: They see another buyer They feel urgency They don’t want to miss out
We bring local expertise Founded in 2009 by Principals Andrew and Amy Huggins, Ray White Urban Springs is an award-winning real estate agency proudly servicing Belmont, Rivervale, Redcliffe, Ascot, Kewdale, Cloverdale, and surrounds. The name Urban Springs was chosen in 2009 to reflect their long-term connection to the area and align with the emerging Springs precinct — a major local development that has since grown into a well-established community and is now home to many local residents. WE DON’T JUST OPERATE IN THE CITY OF BELMONT WE’RE EMBEDDED IN IT. We have an active buyer database across Belmont, Rivervale, Redcliffe, Ascot, Kewdale, Cloverdale, and surrounds. Consistent buyer traffic through weekly home opens Strong presence across both sales and property management
SIM SINGH Sales Executive OANA JACKSON Team Administrator to Joseph Gardner AURELIE LUTONDO Sales Associate to Team Huggins TOBY HUGGINS Sales Executive OSCAR GOODWIN Sales Associate to Team Huggins KIRSTIE BULLOCK Database & Marketing Manager LILLY KOPF Sales Executive JOSEPH GARDNER Sales Executive KYLIE HALL Sales Administrator to Team Huggins KIERAN PADUA Sales Associate to Joseph Gardner JAIMEE SMITH Trust Accountant We bring the whole team AMY HUGGINS Director SALEH MANHY Sales Executive DANIELLE MCCULLOCH Sales Executive YOU’RE NOT JUST SUPPORTED BY ONE AGENT, YOU HAVE AN ENTIRE TEAM BEHIND YOU. ANDREW HUGGINS Licensee | Principal
Clear information. Better decisions.
We bring technology We use data to support better decisions — not replace them. Powered by advanced insights and technology, every recommendation is considered and strategic. You’ll have clear visibility at every stage, from enquiry through to settlement. NURTURECLOUD ALLOWS US TO: Smart Buyer Matching We match your property with the right buyers using real-time data across the Ray White network. Campaign Reports 24/7 access to live campaign data, plus a clear weekly vendor report. Bulk SMS Targeted SMS alerts sent to matched buyers across your street and suburb. Vendor Portal Claim your property, track price estimates and follow your campaign in real time. See buyer feedback and weekly updates with full transparency from enquiry through to settlement.
Trusted expertise. Exceptional results.
Thank you for taking the time to review this appraisal and for considering Ray White Urban Springs to represent the sale of your property. We understand that selling your home is a significant decision, and one that deserves a clear strategy, strong communication, and the right team behind it. Our role is to: Guide you clearly Position your property correctly Manage buyers effectively Deliver the strongest possible result If this approach aligns with what you are looking for, we would welcome the opportunity to work with you. We look forward to assisting you through every step of the process. RAY WHITE URBAN SPRINGS Thank You for Considering Us
raywhiteurbansprings.com.au | 08 9277 3555 RAY WHITE URBAN SPRINGS
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