Selling Guide Beba Ramic Ray White Cottesloe | Mosman Park
A message from Beba Thank you for the opportunity to help you with the sale of your home! This guide is here to give you everything you need to prepare your property, including: • How I can add value to your sale through the Ray White Network’s reach and resources. • The proven strategies I use to showcase and market homes, all tailored to current market trends. • How my local knowledge and connections allow me to consistently deliver results—getting the job done every time. • Testimonials from clients who’ve had successful sales with my help. With my energy, drive, and experience, plus a tested sales approach, you can count on me to make the most of every opportunity and guide you through a smooth, successful sale. Whether you’re ready to sell now or down the road, I’d love to represent you! Yours sincerely Beba Ramic Sales Executive Ray White Cottesloe | Mosman Park
Go with Strength About Beba My journey started in Bosnia and Herzegovina, where I was born into a tight-knit community that shaped my strong sense of family and work ethic. When I was 11, my life took a big turn as I moved to the beautiful town of Strengelbach in northern Switzerland, where I got my formal education and grew up in a vibrant, multicultural environment. In 2001, my family moved again to Australia, opening up new doors and experiences. After finishing school, I jumped into real estate in 2007, joining a boutique firm where I quickly found my passion. Over the past 17 years, I’ve built a careerI am truly proud of, managing a property portfolio worth over $175 million. Within my first year, I increased the firm’s rent roll by 30%. I spent 11 incredible years working with one of Western Australia’s top agents, contributing to over $1 billion in sales. Those years honed my skills in high-end property sales, negotiation, and building strong client relationships, establishing my footing in this industry. On the personal side, I’m a proud mum to my 7-year-old son, who attends Mosman Park Primary School. Being an active, supportive school mum keeps me connected to my community, and I’m always glad to give back by donating to the school. Today, I specialize in selling premium properties in Western Australia’s sought-after western suburbs. My commitment to integrity and high-quality service is something I live by, and I’m passionate about helping families and individuals find their perfect homes in these exceptional communities.
Client Testimonials “We had the pleasure of working with Beba as the agent who sold us our new home, and we couldn’t be happier with the experience. From start to finish, Beba was incredibly knowledgeable about the local area, providing us with valuable insights that helped us make an informed decision. Her communication was always prompt, clear, and professional, making the entire process smooth and stress-free. Beba handled all the documentation efficiently and keep us informed with every step, which gave us great peace of mind during the transaction. What truly set her apart was the additional support she offered even after we had moved into the house. Beba went an extra mile to assist us with post-move-in needs, which we truly appreciated. Beba is professional, knowledgeable, and genuinely cares about her clients. We are so grateful for her help and couldn’t be more excited about our new home!” Jo and Brendan, Mosman Park “Beba’s knowledge of the market, timeliness and my expectation of this whole process was outstanding. She realised, at the time, that my current situation needed to change and that my move from a house to an apartment was necessary to give me a better life style. Beba was constantly available to help and expedite many and various stages necessary to create a smooth transition from my previous living to my now new wonderful luxury apartment. My forever home.” Erica, Mosman Park “Being a first home buyer, I was very apprehensive, until my first interaction with Beba. I found her to be a commensurate professional and great communicator. Her personable demeanour and willingness to assist was comforting to my wife and I. The fact that I made an offer, without seeing the house in person, and that acceptance was achieved the day after first enquiry is testament to Beba’s trustworthiness and ability to reach agreeable terms for both buyer and seller.” Leigh, Mosman Park “Beba was excellent with her attention to detail and helped to make the whole process seamless. Many Thanks.” Jo, Mosman Park “Beba is a very people oriented person who is both professional and very human who gives her all to satisfy her client.” Cheryl & Bob, North Fremantle “It was a pleasure to work with Beba on the sale of our house. Beba guided us through the sale process with a high degree of professionalism and expertise. Her pragmatic advice and guidance helped us achieve multiple offers and an excellent price within a short time period. Beba has an in-depth knowledge of the local market, and her innovative and clever approach to marketing was a stand-out. Moreover, Beba’s warmth and humour helped us feel comfortable and at ease throughout the entire sales process. Thanks Beba! We look forward to working with you again in the future.” Sian and Ross, Mosman Park
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Data, Ray White Now and economics team Public Relations, Corporate Support and Client Focus Our group has the loudest voice in the media. Ray White is the go to for market commentary and data by every media outlet in Australia and New Zealand. Our inhouse PR team won 50% of all media share of voice in September against all other brands. Ray White is a PR Machine Customers consume media every second and Ray White dominates the media with 50% of media share of voice compared to all our rivals. Ray White controls the property conversation Ray White is the go to for commentary and data by every media organisation in Australia and New Zealand. Our PR team is plugged in and won 50% of all media share of voice in September. (Source: iSentia March Report 2024). The sheer scale of the Ray White Group is what makes our data so powerful, and it’s deeply integrated into all our technological and digital processes. We’re the only residential real estate group to invest in an economics team, which is led by Chief Economist Nerida Consibee. Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors. The team is underpinned by robust technology, and data mining and cleaning, meaning we are confident in our analysis, and reject unproven market assumptions. Ray White Now is our monthly external report, written by the economics and performance teams. The report, and the way the Ray White team presents it, is the culmination of utilising our huge data lake. The resource means Ray White agents are experts - informed and armed with information invaluable to customers. We produce our real-time auction data report - Competition Creators - weekly, compiling data from around Australia. Giving insights like clearance rates, number of active bidders, registered bidders, and auction price compared with previous highest offer, our economics team prove the success of auctions versus private treaties, and equip our offices with the evidence to back their sales methods to clients.
In today’s real estate market, first impressions are everything. Professional staging plays a key role in making your property stand out, attracting buyers, and maximizing its value. When a property is beautifully staged, potential buyers can easily envision themselves living there, creating an emotional connection that’s crucial for a successful sale. Here’s why staging is so effective: 1. Enhances Appeal and Marketability Professionally staged homes are styled to highlight their best features, making rooms look more spacious, brighter, and inviting. It creates an appealing, move-in-ready impression that makes a property irresistible in photos and in- person viewings. 2. Creates a Lifestyle Vision Staging helps buyers see the potential of each space, giving them ideas about how to use rooms and set up their own life in the home. It’s all about selling the lifestyle, not just the property itself. 3. Stands Out in a Competitive Market A well-staged home catches attention online and in person, setting it apart from other listings. With most buyers starting their search online, professionally staged homes are more likely to draw views, inquiries, and traffic from the start. 4. Increases Perceived Value Staged homes typically sell faster and for higher prices. A small investment in staging can lead to significant returns, as buyers often see the property as more valuable and are willing to pay a premium for a home that feels “complete” and attractive. Professional staging creates the foundation for a strong marketing campaign and helps ensure that your property not only sells but sells for the highest price possible. Why Professinal Staging Matters
Here’s a list of essential maintenance tips to prepare a home for sale and make it market-ready: 1. Address Any Repairs Fixing obvious issues like leaky taps, squeaky doors, cracked tiles, or peeling paint helps the home feel well-maintained and reassures buyers they won’t face immediate repairs. 2. Freshen Up the Paint A fresh coat of neutral paint is an affordable way to refresh rooms, make spaces feel clean and new, and appeal to a wider audience. Stick to light, neutral colours to create a blank canvas that allows buyers to envision their style in the home. 3. Improve Street Appeal The exterior is the first impression, so make it count. Ensure the lawn is well-maintained, bushes are trimmed, paths are clear, and add some fresh mulch or flowers. A clean, inviting entryway can make a strong impact before buyers even step inside. 4. Service Heating and Cooling Systems A professional inspection and cleaning of air conditioning systems can reassure buyers that these essential systems are in good working order. It also highlights that the home has been well-cared for, adding to its value. 5. Deep Clean Every Corner Clean from top to bottom, including windows, carpets, tile grout, and hard-to-reach areas. A spotless home feels more valuable and well-kept, allowing buyers to focus on the property’s best features rather than potential upkeep. 6. Repair or Replace Light Fixtures Bright, well-lit rooms make a space feel larger and more welcoming. Replace any outdated fixtures, repair broken ones, and consider adding higher-wattage bulbs or warm LED lighting to brighten each room. 7. Inspect and Repair the Roof Roof condition is a major concern for buyers, so it’s worth repairing any visible damage, cleaning out the gutters, and ensuring shingles are secure. If necessary, provide a recent inspection report to reassure buyers of its condition. 8. Update Door Hardware and Locks Small touches like replacing old doorknobs, cabinet handles, or locks can subtly modernize the home and add to its appeal without major renovations. 9. Tidy Up Outdoor Spaces If the property has a deck, patio, or backyard, make sure these areas are clean and well-maintained. Pressure clean surfaces, repair any damage, and arrange outdoor furniture to show off the potential of outdoor living spaces. 10. Fix Small Cosmetic Issues Patching nail holes, fixing chipped paint, and filling any visible gaps around windows or doors are quick fixes that go a long way in making the home feel solid and move-in ready. A well-maintained property not only attracts more buyers but also helps ensure that you get the best possible price.
NurtureCloud empowers Ray White agents to achieve maximum efficiency and success for their clients. This technology is unlike anything else in the market right now. The NurtureCloud operating system leverages propensity modelling, artificial intelligence and machine learning to help you find the hottest buyers in the market for your property. Vendor Portal NurtureCloud is the first platform to create a market leading ‘vendor portal’ where you can claim your property, see a price estimate for your home using an automated valuation model and current market trends. This will provide you with full transparency of your property journey, including the process from enquiry to appraisal, campaign marketing progress, vendor reporting and complete settlement process. Tune into updates with buyer feedback, comparable sales and what’s coming up for the next week, keeping you in the loop every step of the way. Nurture Cloud Smart buyer matching Using leading technology and Australia’s largest network of buyer information, we match the best possible buyers to your new (or potential) listing based on their activity and propensity across the Ray White Group, leading to faster sales and better results. Campaign reports Ensuring we’ll keep you informed with a campaign portal available 24/7 with live data from portals, ActivePipe and social media. Plus, aweekly vendor report generated just for you. Bulk SMS Saturate communication of your ‘just listed’ property to perfectly matched buyers, sending relevant street and suburb text messages in just a few clicks.
Juwai “I found my home through juwai.com even though I live in Beijing.” Concierge “I asked my Ray White Agent to help me with my move - utilities connections, movers and insurance.” Property Marketing Whether it’s a flyer, brochure or signboard, Ray White’s marketing looks fresh and professional. Database / Buyer Matching Jody’s extensive database generated competition for my property even before going live on the internet. Open Home “I was attracted to an open home through an invitation in my letter box.” Video and Youtube Strategy “Creating a video really brought my property to life. Not only did it stand out from other listings, more people clicked on my property.” Portals Ray White makes it easy to browse properties by listing them on the key property websites. Property Web Books “Having an individual web book for my home allowed Jody to send it out to her extensive database.” Press Ads “I was browsing through the local paper and saw the perfect home for us.” Find every buyer
How does Ray White create competition for your home? Experience has taught us there are two distinct groups of purchasers. Each has different characteristics, yet the interplay of both brings results for our sellers. The first group of purchasers are actively seeking a property. These purchasers are looking to relocate in their immediate area, those moving from another market and those who simply remain constantly on the lookout for available properties. These buyers are highly educated and less inclined to pay a premium. The second group is not actively seeking to buy and would not describe themselves as potential purchasers. Yet, when the right property grabs their attention, they suddenly become interested. It may be because the property is ideal for them, is close to family members or is one they have admired for a long time. It is presented to them at just the right time. This is the group that can be the ‘wild card’ in creating purchaser competition. Dedicated and relentless property hunter in real estate mode A spontaneous buyer not in real estate mode, but quick to respond 1 2
Premium Marketing to Maximise Results Premium Marketing Strategy tailored to get you the best result. Marketing is a skill. Some have it and some don’t. The quality of the marketing, both from a company perspective and the individual skill of the selling agent will affect the numbers and quality of buyers, the strength of the offers and the ultimate sale of the property. My talented marketing team works full time for you, and allows us to provide a strategic plan to launch a property to market. We take into account likely buyer segments, location and client budgets when tailoring a marketing package to suit individual properties. We are committed to constantly evolving our marketing approach to ensure your property is showcased in the best possible light. It may include a carefully planned mix of marketing tools featured on the following pages. We engage only the best photographers, video producers, stylists, presenters and designers to produce the highest quality marketing material. What this means for you… Premium, tailormade marketing More competition Best possible price More eyes on your home
What Premium Marketing looks like Online Advertising Social Media Add prestige and prominence to your property, utilising our vast social network for increased exposure, targeted and measured campaigns. Real Estate Advertising An attention-grabbing design and larger photos ensure your property is more visible, while receiving priority positioning above all Feature Property and Standard ads on prominent, well visited sites such as Realestate. com.au, Domain and REIWA. Stockboard Photo Signboard Illuminated Photo Signboard Signage Ray White Cottesloe Mosman Park 25 x Drone Images and 8 x Overlay Images Standard 40 Internal & External Shots Standard 40 Internal & External Shots Photography Online Advertising Standard ads on prominent, well visited sites such as Realestate. com.au, Domain and REIWA. Daytime Photoshoot Twilight Photoshoot Aerial Photoshoot
Brochures A4 4 Page Brochure Just Listed DL Other Marketing & Media A4 6 Page Brochures Newspaper and Public Relations Other Marketing and Media Brochures A great tool for buyers to remember your home once leaving. They are also effective to hand out in other home opens’ for buyers not yet aware of your home. Floor Plans and 3D Virtual Tours Floor plans are key in communicating the flow of your space to potential buyers. Buyers rated floor plans as important as photos and the description of the property. Newspaper and Public Relations Adding a local feature coverage to your marketing plan provides an effective way to target your audience living within the area. We also work closely with local and national print media to obtain feature articles. Video Including a well produced video into your marketing plan will give potential buyers a better online tour of your property, a professional and lasting impression along with another way to interact with your listing.
The Best Method of Sale Every property has a unique position within the market and that means that every property should be assessed individually based on • The type of property. • The area and environment in which the property is located. • The state of the market for that particular type of property. • The professional skills and resources of the Agent. More importantly, we need to first establish what is most important to you, when conducting the marketing campaign for your property. Jody and her team work closely with you to position your property with a method that meets your expectations, needs and requirements whilst generating maximum interest from informed buyers. This pricing planning is paramount to achieving the best results for you. Here are some options that are available to you. Three Week ‘Offers Closing’ Campaign • Properties unlikely to attract the broad number of purchasers required to an Auction sale, yet similar to an Auction campaign that gives a sense of urgency and allows the Agent to encourage offers without disclosing the asking price. • Recent sales evidence is provided to give an indication of where the price may fall. • With a thorough and extensive marketing campaign we will create competition and in turn attract multiple offers. • Unlike Auction, this method also allows offers to be accepted with conditions. • If the property does not sell during the first phase of the campaign, you set an asking price based on the buyers’ feedback and the property moves to a Private Treaty campaign. 1
Auction | Set your Terms • Here the seller is in control. You set the Reserve Price, Deposit amount and the Settlement date. • Absense of price reduces the risk of it being rejected on price. • Where you are comfortable with using market demand to help achieve the maximum price the market is prepared to pay. • The campaign is conducted aggressively with wide coverage over a period of three or four weeks prior to the Auction date with ‘open for inspection’ coupled with multi-level print coverage. • A predetermined ‘reserve price’ is established by consultation between Agent, Auctioneer and Seller prior to the Auction date, after benefit of buyers’ feedback throughout the campaign. • The bidders will bid on the proviso that their offer to purchase is unconditional and in cash. • At Auction, if the bids equal or exceed the agreed reserve price then the highest bidder becomes the successful purchaser and pays the prescribed deposit. • In the majority of cases, we sell one week before or two weeks after the Auction date. • Proven to have the shortest days on market, Auction is a fantastic way to market a property where demand exceeds supply. Private Treaty • Where there is clear evidence on recent comparable sales to set the asking price. • Potential buyers are able to make an offer at anytime during the marketing campaign and negotiate with the Seller via an Agent with the Offer and Acceptance Contract. • You have the right to Accept, Counter or Reject any offer presented to you. 2 3
Recent Sales 1. 7 Minim Close, Mosman Park $7,650,000 2. 1 Vlamingh Parade, Mosman Park $6,200,000 3. 7 Bird Street, Mosman Park $5,200,000 4. 9 Vlamingh Parade, Mosman Park $4,550,000 5. 71 Rule Street, Mosman Park $4,500,000 6. 28 Owston Street, Mosman Park $4,000,000 7. 7 Manning Street, Mosman Park $3,775,000 8. 21 Vlamingh Parade, Mosman Park $3,500,000 9. 146 Wellington Street, Mosman Park $3,300,000 10. 15A Hill Terrace, Mosman Park $3,300,000 11. 8 Bateman Street, Mosman Park $3,255,000 12. 1A Manning Street, Mosman Park $3,158,888 13. 36 Owston Street, Mosman Park $3,000,000 14. 14 Owston Street, Mosman Park $2,950,000 15. 3 Glenn Avenue, Mosman Park $2,750,000 16. 14 Colonial Gardens, Mosman Park $2,700,000 17. 10 Arthur Street, Mosman Park $2,650,000 18. 2 Bailey Lookout, Mosman Park $2,600,000 19. 16 Riversea View, Mosman Park $2,600,000 20. 34 Jimbell Street, Mosman Park $2,440,000 21. 2 Frances Terrace, Mosman Park $2,410,000 22. 27 Vlamingh Parade, Mosman Park $2,350,000 23. 140 Victoria Street, Mosman Park $2,350,000 24. 11 Faulkner Circle, Mosman Park $2,335,000 25. 18 Swan Street, Mosman Park $2,200,000 26. 4 Solomon Street, Mosman Park $2,180,000 27. 27 York Terrace, Mosman Park $1,960,000 28. 9A Baring Street, Mosman Park $1,925,000 29. 5 Ellershaw Mews, Mosman Park $1,850,000 30. 124 Victoria Street, Mosman Park $1,740,000
Service Guarantee This Guarantee is committed to For the sale of the property of We guarantee to • Professionally appraise your property using all Valuer General’s Office’s data and relevant listing prices of properties competing with yours. • Document your Selling Authority using genuine REIWA (Real Estate Institute of WA) approved documentation. • Treat information in confidence. Not to disclose to any third party any personal information other than that of the property details. • Be prompt and arrive for Home Opens and inspections on time. • Return calls within 2 hours of a missed call. • Provide weekly written vendor reports providing feedback from buyers. • Provide regular phone calls as to the progress of home opens, buyer appointments and offers. • Negotiate on your behalf and always in your best interest, understanding that it is YOU employing us, not the buyer. • To present all offers to you within 24 hours of receipt thereof. • To keep you informed as to the state of the real estate market and to treat you as a ‘Client for Life’. Signed by Beba Ramic Signed by Client If at any stage during the selling process you are not entirely satisfied with our actions and we are unable to remedy them, Beba Ramic will be happy for you to cancel the agreement without notice.
Beba Ramic 0409 771 872 beba.ramic@raywhite.com Ray White Cottesloe | Mosman Park Shop 8 Cottesloe Central, 460 Stirling Highway PEPPERMINT GROVE, WA, 6011 rwcottesloemosmanpark.com.au 08 6244 7885
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