Selling Guide
A message from Jody Thank you for the opportunity to offer my professional services for the sale of your home. This guide will help you prepare your home and provides: • An introduction to my team and how your needs are our first priority. • An outline of the value we bring to you with the Ray White Network and what it means for you. • Proven strategies to support your price and market your home, relevant to current market trends. • An explanation of how my local knowledge and expansive contact base enables me to consistently deliver. I get the job done. • Reviews from others who have sold their home with Team Jody Fewster. My drive, energy and knowledge, supported by our proven sales methodology, means you can trust me to maximise every opportunity and support you in the sale of your home. Whether you are selling now or in the future, I will be delighted to represent you. Yours sincerely Jody Fewster B.Com (Hons), MBA Harvard, GAICD Owner | Director Ray White Cottesloe | Mosman Park
Go with Strength About Jody Jody Fewster is a multi award winning Sales Executive, most recently awarded Ray White Chairman’s Elite – Top 1% of Sales Executives in the Ray White Group. (2019-2024) Jody has an enviable reputation for sales, success and service excellence in the western suburbs. She is energetic, enthusiastic and simply loves selling houses. As a local, born and bred in the western suburbs, Jody has a network of buyers that is second to none. Prior to selling property full time, Jody and her husband spent eight years buying, renovating and selling properties in Mosman Park and Peppermint Grove. Jody’s negotiation skills are well honed through her extensive experience in the corporate world. Before coming to property, Jody founded a Management Consulting firm in Sydney servicing senior executives of some of Australia’s largest corporations. She sold the firm four years later to a US NASDAQ listed company. Jody holds a Bachelor of Commerce with first class honours in marketing from the University of Western Australia and a Masters of Business Administration from the Harvard Business School. Jody is passionate about supporting local charities and community projects. Jody is a former member of the Board for Parkerville Children and Youth Care and actively supports Telethon Kids Institute. Locally, Jody is a major sponsor of; the Peppermint Grove Tennis Club Women’s State League Team, the Mosman Park Junior Football Club, PLC Old Collegians’ Association, the Claremont Yacht Club and Joey Soccer at UWANFC. “With an outstanding sales track record of achievement and an innovative approach to property marketing, Jody Fewster delivers outcomes that will delight you when selling your home. A local resident with a comprehensive knowledge of the market, Jody’s commitment to clients is absolute. Her energy, flair and consummate sales skills, combined with her high levels of personal integrity, ensures that you can have faith in a personalised sale process designed to meet, and then exceed, your expectations. I have been privileged to receive from numerous clients compliments noting Jody’s professionalism, diligence and superb performance as an agent who is always in tune with the client’s best interests. I commend to you wholeheartedly the services of Jody Fewster and her team.” Brian White AO, Chairman Ray White Group Testimonial
Team Jody Fewster Working for you My team’s role moves beyond sales to offer you a high level of customer service. With years of experience in sales, marketing and administration, my team is there to ensure everything from listing, to sale and settlement runs smoothly and efficiently. Our 24 hour attention to your property means we make ourselves available at all times. Our client outcome orientation means we strive to achieve the best results for our vendors and happily go the extra mile. This is one of our core attributes and we take pride in this culture. Our phones are always on and missed calls are returned as soon as possible. We reply to all buyer enquiries promptly and will happily open a house for inspections after hours and when necessary to secure a deal. Elaine McCormack Marketing & Sales Management 0400 115 531 Ethan Siegmund Sales Associate 0428 160 086 Monica Cherry Sales Associate 0498 018 100 “Having a team of highly qualified Sales Associates allows me to focus on negotiating and bring buyers between multiple properties.” Jody Fewster - Owner | Director - 0414 688 988 Laura Arnold Sales Administrator 0448 225 547
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The sheer scale of the Ray White Group is what makes our data so powerful, and it’s deeply integrated into all our technological and digital processes. We’re the only residential real estate group to invest in an economics team, which is led by Chief Economist Nerida Consibee. Nerida and her team provide up-to-the-minute analysis throughout the month on any and all economic factors. The team is underpinned by robust technology, and data mining and cleaning, meaning we are confident in our analysis, and reject unproven market assumptions. Ray White Now is our monthly external report, written by the economics and performance teams. The report, and the way the Ray White team presents it, is the culmination of utilising our huge data lake. The resource means Ray White agents are experts - informed and armed with information invaluable to customers. We produce our real-time auction data report - Competition Creators - weekly, compiling data from around Australia. Giving insights like clearance rates, number of active bidders, registered bidders, and auction price compared with previous highest offer, our economics team prove the success of auctions versus private treaties, and equip our offices with the evidence to back their sales methods to clients. Data, Ray White Now and economics team
Public Relations, Corporate Support and Client Focus Unparalleled corporate support The Ray White Group is backed by the largest corporate team of any real estate group in Australasia. The group’s biggest investment is always in its people, providing best in class industry and speciality leaders for all aspects of the business. Tiered with both national and local resources, at any given time, Ray White corporate employs in excess of 300 support staff. Each region is backed by local market specialists supporting your business at every level. Customers Satisfaction Program Our customer satisfaction program is based on the Harvard University methodology The Net Promoter Score (NPS). It is used globally by hundreds of thousands of companies, both large and small across many industries. It measures customer feedback and loyalty. A NPS survey works by giving you customer feedback you can respond to and act on. When the sale goes unconditional, the vendor will be emailed a survey after five days asking for feedback on their experience. Buyers will receive a survey 14 days after the property has settled. It will ask you to rate on a scale of zero to ten. Jody has a NPS score of 89 and is currently the winner of the 2021/22 Ray White Client’s Choice Award. 91% of Jody’s customers say they are highly likely to recommend her to others.43% of customers say they were referred to by someone else. Ray White consistently owns 54 per cent of the media share of voice within the real estate industry, across all mediums, compared to our closest competitor who has 11 per cent. When it comes to publicity and earned media, this is simply unparalleled. In June 2022, for example, we had a total of 6,356 mentions across the month, which equates to an advertising space rate (ASR) of $23,557,744. Considering our sales market share is only 12 per cent, we punch well above our weight in the media. Our specialist media team is extremely well connected in the industry and work tirelessly to gain as much exposure for our agents and auctioneers as possible. We showcase the iconic properties, the quirky curiosities and the people behind the properties. We give unparalleled commentary on the market, particularly through our Chief Economist Nerida Conisbee. Our media share of voice gives us an undeniable edge over the competition; marketing and name recognition is paramount in a crowded industry. “One of the greatest assets I believe Jody Fewster and Ray White team brought to our sale, was the Corporate PR team. The network of press contacts, the copy writing and the free advertising that came from that one Press Release ensured our property was seen by thousands of buyers across the whole county. The Corporate PR team were able to use print and digital media promotion across the board and it created competition from the five buyers that pushed our eventual sale price to what we were happy to accept. We were most impressed with the whole process and can’t fault the methodology”. Catherine, Dalkeith
Juwai “I found my home through juwai.com even though I live in Beijing.” Concierge “I asked my Ray White Agent to help me with my move - utilities connections, movers and insurance.” Property Marketing Whether it’s a flyer, brochure or signboard, Ray White’s marketing looks fresh and professional. Database / Buyer Matching Jody’s extensive database generated competition for my property even before going live on the internet. Open Home “I was attracted to an open home through an invitation in my letter box.” Video and Youtube Strategy “Creating a video really brought my property to life. Not only did it stand out from other listings, more people clicked on my property.” Portals Ray White makes it easy to browse properties by listing them on the key property websites. Property Web Books “Having an individual web book for my home allowed Jody to send it out to her extensive database.” Press Ads “I was browsing through the local paper and saw the perfect home for us.” Find every buyer
How does Ray White create competition for your home? Experience has taught us there are two distinct groups of purchasers. Each has different characteristics, yet the interplay of both brings results for our sellers. The first group of purchasers are actively seeking a property. These purchasers are looking to relocate in their immediate area, those moving from another market and those who simply remain constantly on the lookout for available properties. Highly educated, less inclined to pay a premium. The second group is not actively seeking to buy and would not describe themselves as potential purchasers. Yet, when the right property grabs their attention, they suddenly become interested. It may be because the property is ideal for them, is close to family members or is one they have admired for a long time. It is presented to them at just the right time. This is the group that can be the ‘wild card’ in creating purchaser competition. Dedicated and relentless property hunter in real estate mode A spontaneous buyer not in real estate mode, but quick to respond 1 2
Premium Marketing to Maximise Results Premium Marketing Strategy tailored to get you the best result. Marketing is a skill. Some have it and some don’t. The quality of the marketing, both from a company perspective and the individual skill of the selling agent will affect the numbers and quality of buyers, the strength of the offers and the ultimate sale of the property. My talented marketing team works full time for you, and allows us to provide a strategic plan to launch a property to market. We take into account likely buyer segments, location and client budgets when tailoring a marketing package to suit individual properties. We are committed to constantly evolving our marketing approach to ensure your property is showcased in the best possible light. It may include a carefully planned mix of marketing tools featured on the following pages. We engage only the best photographers, video producers, stylists, presenters and designers to produce the highest quality marketing material. What this means for you… Premium, tailormade marketing More competition Best possible price More eyes on your home
What Premium Marketing looks like Online Advertising Social Media Add prestige and prominence to your property, utilising our vast social network for increased exposure, targeted and measured campaigns. Real Estate Advertising An attention-grabbing design and larger photos ensure your property is more visible, while receiving priority positioning above all Feature Property and Standard ads on prominent, well visited sites such as Realestate. com.au, Domain and REIWA. Stockboard Photo Signboard Illuminated Photo Signboard Signage Ray White Cottesloe Mosman Park 25 x Drone Images and 8 x Overlay Images Standard 40 Internal & External Shots Standard 40 Internal & External Shots Photography Online Advertising Standard ads on prominent, well visited sites such as Realestate. com.au, Domain and REIWA. Daytime Photoshoot Twilight Photoshoot Aerial Photoshoot
Brochures A4 4 Page Brochure Just Listed DL Other Marketing & Media A4 6 Page Brochures Newspaper and Public Relations Other Marketing and Media Brochures A great tool for buyers to remember your home once leaving. They are also effective to hand out in other home opens’ for buyers not yet aware of your home. Floor Plans and 3D Virtual Tours Floor plans are key in communicating the flow of your space to potential buyers. Buyers rated floor plans as important as photos and the description of the property. Newspaper and Public Relations Adding a local feature coverage to your marketing plan provides an effective way to target your audience living within the area. We also work closely with local and national print media to obtain feature articles. Video Including a well produced video into your marketing plan will give potential buyers a better online tour of your property, a professional and lasting impression along with another way to interact with your listing.
The Best Method of Sale Every property has a unique position within the market and that means that every property should be assessed individually based on • The type of property. • The area and environment in which the property is located. • The state of the market for that particular type of property. • The professional skills and resources of the Agent. More importantly, we need to first establish what is most important to you, when conducting the marketing campaign for your property. Jody and her team work closely with you to position your property with a method that meets your expectations, needs and requirements whilst generating maximum interest from informed buyers. This pricing planning is paramount to achieving the best results for you. Here are some options that are available to you. Auction | Set your Terms • Here the seller is in control. You set the Reserve Price, Deposit amount and the Settlement date • Where you are comfortable with using market demand to help achieve the maximum price the market is prepared to pay. • The campaign is conducted aggressively with wide coverage over a period of three or four weeks prior to the Auction date with ‘open for inspection’ coupled with multiple level print coverage. • A predetermined ‘reserve price’ is established by consultation between Agent, Auctioneer and Seller prior to the Auction date, after benefit of buyers’ feedback throughout the campaign. • The bidders will bid on the proviso that their offer to purchase is unconditional and in cash. • At Auction, if the bids equal or exceed the agreed reserve price then the highest bidder becomes the successful purchaser and pays the prescribed deposit. • In the majority of cases, we sell one week before or two weeks after the Auction date. • Proven to have the shortest days on market, Auction is a fantastic way to market a property.
Private Treaty • Where there is clear evidence on recent comparable sales to set the asking price. • Potential buyers are able to make an offer at anytime during the marketing campaign and negotiate with the Seller via an Agent with the Offer and Acceptance Contract. • You have the right to Accept, Counter or Reject any offer presented to you. Three Week ‘Offers Closing’ Campaign • Properties unlikely to attract the broad number of purchasers required to an Auction sale, yet similar to an Auction campaign that gives a sense of urgency and allows the Agent to encourage offers without disclosing the asking price. • Recent sales evidence is provided to give an indication of where the price may fall. • With a thorough and extensive marketing campaign we will create competition and in turn attract multiple offers. • Unlike Auction, this method also allows offers to be accepted with conditions. • If the property does not sell during the first phase of the campaign, you set an asking price based on the buyers’ feedback and the property moves to a Private Treaty campaign.
100 Recent Sales by Jody Fewster 1. 147 Forrest Street, Peppermint Grove $7,500,000 2. 4/105 Bindaring Parade, Claremont $2,100,000 3. 11 Crossland Court, Peppermint Grove $2,240,000 4. 15B Hill Terrace, Mosman Park $2,650,000 5. 146 Wellington Street, Mosman Park $3,300,000 6. 34 The Esplanade, Pepperming Grove $14,000,000 7. 144A Victoria Avenue, Dalkeith $8,250,000 8. 2 Bungalow Court, Peppermint Grove $5,250,000 9. 19 Hurstford Close, Peppermint Grove $3,500,000 10. 11 Faulkner Circle, Mosman Park $2,335,000 11. 47 Somerset Crescent, Mosman Park $1,730,000 12. 9A Baring Street, Mosman Park $1,925,000 13. 9 Hurstford Close, Peppermint Grove $3,025,000 14. 30A Johnston Street, Peppermint Grove $2,325,000 15. 45A View Street, Peppermint Grove $9,500,000 16. 58 View Street, Peppermint Grove $6,250,000 17. 3 Glenn Avenue, Mosman Park $2,750,000 18. 25R Irvine Street, Peppermint Grove $3,075,000 19. 2 Frances Terrace, Mosman Park $2,410,000 20. 1/16 Bindaring Parade, Claremont $3,500,000 21. 9 Vlamingh Parade, Mosman Park $4,550,000 22. 9 View Street, Peppermint Grove $7,600,000 23. 7 Arthur Street, Mosman Park $3,500,000 24. 18 Marine Parade, Cottesloe $4,970,000 25. 43 Leake Street, Peppermint Grove $5,000,000 26. 40 The Cutting, North Fremantle $2,400,000 27. 7 Monument Street, Mosman Park $2,200,000 28. 20/128 Forrest Street, Peppermint Grove$1,500,000 29. 1A Manning Street, Mosman Park $3,158,888 30. 323 Marmion Street, Cottesloe $3,200,000 31. 5 Victoria Avenue, Claremont $3,500,000 32. 69 Esplanade, Nedlands $9,020,000 33. 42 Circe Circle, Dalkeith $4,100,000 34. 44 Johnston Street, Peppermint Grove $4,000,000 35. 20 Mary Street, Claremont $2,700,000 36. 23A Brown Street, Claremont $2,040,000 37. 13 Venn Street, Peppermint Grove $4,150,000 38. 135 Circe Circe, Dalkeith $7,350,000 39. 7 Derby Street, Swanbourne $3,300,000 40. 18 Barnsley Road, Mount Claremont $3,300,000 41. 138 Victoria Street, Mosman Park $3,350,000 42. 47A Irvine Street, Peppermint Grove $6,600,000 43. Rosser Street, Cottesloe $7,000,000 44. Forrest Street, Peppermint Grove $9,350,000 45. 124 Victoria Street, Mosman Park $1,740,000 46. 8 Bird Street, Mosman Park $5,200,000 47. 39A Irvine Street, Peppermint Grove $6,000,000 48. Riverside Drive, Mosman Park $12,000,000 49. 27 Heytesbury Road, Subiaco $2,100,000 50. 10 Columba Place, Peppermint Grove $2,525,000 51. 26 Hobbs Avenue, Dalkeith $8,255,000 52. 145 Forrest Street, Peppermint Grove $7,000,000 53. 32R Leake Street, Peppermint Grove $2,775,000 54. 19 Cliff Way, Claremont $4,100,000 55. 20 The Esplanade, Peppermint Grove $4,800,000 56. 19 Hurstford Close, Peppermint Grove $2,850,000 57. 3 Vaucluse Avenue, Claremont $3,200,000 58. 13 Mitford Street, Swanbourne $2,800,000 59. 22 Vaucluse Avenue, Claremont $3,200,000 60. 2 Grove Hill, Mount Claremont $2,000,000 61. 27 Vlamingh Parade, Mosman Park $2,350,000 62. 44B View Street, Peppermint Grove $3,750,000 63. 44 Bedford Avenue, Subiaco $3,825,000 64. 18A Cliff Way, Claremont $2,230,000 65. 13 Venn Street, Peppermint Grove $2,800,000 66. 62 Grant Street, Cottesloe $2,430,000 67. 105 Victoria Avenue, Dalkeith $4,350,000 68. 15A Hill Terrace, Mosman Park $3,300,000 69. 21 Hurstford Close, Peppermint Grove $2,360,000 70. 150 Adelma Road, Dalkeith $4,400,000 71. 16A Rosendo Street, Cottesloe $3,250,000 72. 5 Ellershaw Mews, Mosman Park $1,850,000 73. 3 Neville Road, Dalkeith $3,850,000 74. 1 Columba Place, Peppermint Grove $3,300,000 75. 21 Vaucluse Avenue, Claremont $3,100,000 76. 1/1A Osborne Pde, Claremont $755,000 77. 62 Gallop Road, Dalkeith $3,750,000 78. 9 Vaucluse Avenue, Claremont $2,200,000 79. 7 Manning Road, Mosman Park $3,775,000 80. 1 Columba Place, Peppermint Grove $3,300,000 81. 21 Vaucluse Avenue, Claremont $3,100,000 82. 20/34 Marine Parade, Cottesloe $860,000 83. 147A Forrest Street, Peppermint Grove $3,150,000 84. 22 Neville Road, Dalkeith $3,275,000 85. 18 Neville Road, Dalkeith $2,500,000 86. 10 Princess Road, Claremont $2,125,000 87. 1 Vlamingh Parade, Mosman Park $6,200,000 88. 22 Neville Road, Dalkeith $3,275,000 89. 507/2 Bovell Lane, Claremont $1,260,000 90. 10 Arthur Street, Mosman Park $2,650,000 91. 2A Palmerston Street, Peppermint Grove $1,820,000 92. 14 Owston Street, Mosman Park $2,950,000 93. 24 Davies Road, Dalkeith $5,500,000 94. 8 Irvine Street, Peppermint Grove $2,450,000 95. 20 View Street, Peppermint Grove $4,200,000 96. 34 Jimbell Street, Mosman Park $2,440,000 97. 47 Viking Road, Dalkeith $5,200,000 98. 133 The Boulveard, Floreat $3,100,000 99. 44B View Street, Peppermint Grove $3,300,000 100.16 Palmerston Street, Mosman Park $1,695,000
Vendor Testimonials “In some circumstances houses sell themselves. In a very difficult and rapidly changing market an agent who will actively promote and personally invest themselves to sell a property is a sheer necessity. Such agents are a rarity in the Western suburbs. After dealing with five real estate firms in the area over 17 years, I was despairing of ever discovering this missing essential component in the industry. Then I met Jody Fewster. Jody undertook the successful sale of a unique residential property for me. She was committed, organised, innovative and persistent. Jody has perfected the art of the sale, managing the entire process with caring, integrity and professionalism. It was a pleasure to work with Jody and experience what a real estate transaction SHOULD be.” Catherine, Peppermint Grove “A big thank you to Jody and her team for handling the sale of my home. A seamless and speedy transaction, leading to a seamless and not too stressful transition to the next house and the next chapter in our lives.” Simon “Jody Fewster and her team came highly recommended for her knowledge of the Peppermint Grove market in which I was selling my home of 18 years. I was taken through the process step-by-step and every time something was promised, it was done in a timely manner. Both public and private viewings were arranged on multiple times over a two and a half week period which I was told was all would be needed to sell my home. Jody was correct in timing and in price offered. I really had to do nothing but follow very minimal but clear instructions which suited me extremely well. To use a clichéd expression, I “got what I paid for” and that is all I can ask. I would have no hesitation in recommending her for anyone who wishes to sell.” Jules, Peppermint Grove “I think Jody Fewster is one of the most professional and driven persons in the Real Estate business. Apart from that she has a great personality with a warm and friendly attitude. It was a delight to have her sell my property and her handling of the whole process made life easier for me.” Thelma, Crawley “Jody and her team were true professionals. Handling both the sale of our house and the purchase of a new house nothing seemed to much for them. Lots of behind the scenes work from the whole team to ensure that it all went smoothly. Thank you team Jody.” John “Jody and her team were absolutely fantastic. I had contact with four of her team members and found them all to be very professional and available to me at all times. I couldn’t have had a better experience with an agency. As a former agent myself, I was extremely impressed by their efforts and the end result.” Jamie “Our experience in dealing with Jody Fewster and her team at Ray White Cottesloe has been nothing but ease. Consistently professional and helpful from the outset, our property purchase and after sale assistance has been second to none.” Angela, Peppermint Grove
Service Guarantee This Guarantee is committed to For the sale of the property of We guarantee to • Professionally appraise your property using all Valuer General’s Office’s data and relevant listing prices of properties competing with yours. • Document your Selling Authority using genuine REIWA (Real Estate Institute of WA) approved documentation. • Treat information in confidence. Not to disclose to any third party any personal information other than that of the property details. • Be prompt and arrive for Home Opens and inspections on time. • Return calls within 2 hours of a missed call. • Provide weekly written vendor reports providing feedback from buyers. • Provide regular phone calls as to the progress of home opens, buyer appointments and offers. • Negotiate on your behalf and always in your best interest, understanding that it is YOU employing us, not the buyer. • To present all offers to you within 24 hours of receipt thereof. • To keep you informed as to the state of the real estate market and to treat you as a ‘Client for Life’. Signed by Jody Fewster Signed by Client If at any stage during the selling process you are not entirely satisfied with our actions and we are unable to remedy them, Ray White Cottesloe | Mosman Park will be happy for you to cancel the agreement without notice.
Jody Fewster B.Com (Hons), MBA Harvard, GAICD 0414 688 988 jody.fewster@raywhite.com Ray White Cottesloe | Mosman Park Shop 8 Cottesloe Central, 460 Stirling Highway PEPPERMINT GROVE, WA, 6011 rwcottesloemosmanpark.com.au 08 6244 7885
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