The Mount Hawthorn Bi-Annual. THE DEAL:
THE DEAL: AN UPDATE FROM CONNOR. As the year begins, Perth’s property market continues to demonstrate impressive resilience. Despite broader economic uncertainty, local conditions remain strong, with Perth once again outperforming national trends. Population growth, limited housing supply, and sustained buyer demand continue to underpin momentum across many key suburbs. Notably, Perth’s median house price is now sitting at approximately $940,635, according to Cotality’s latest figures making it the thirdhighest capital city market in the country, behind only Sydney and Brisbane. With continued pressure on supply, some forecasts suggest Perth’s median house price could approach, or even exceed, the $1 million mark by the end of 2026. To put this into perspective, just seven years ago the median house price in Perth sat just under $500,000! Hindsight is a wonderful thing... Interest Rates & Buyer Caution While interest rates have stabilised recently, inflation remains elevated, and there is growing speculation that the RBA may consider further rate increases in 2026. In this environment, financial discipline is crucial, stretching beyond comfortable limits to secure a property can quickly turn a dream purchase into a long-term burden. Careful planning and staying within sustainable borrowing levels remain key. Where to From Here? Sellers: Market conditions continue to favour sellers. Homes that are well-prepared and appeal to most are attracting strong interest and achieving timely results. Buyers: Preparation is essential. Finance preapproval, clear budgets, and the ability to act decisively remain critical, particularly as quality homes are often selling quickly sometimes offmarket or prior to the first home open. Investors: With rental demand high, vacancy rates low, and yields remaining attractive, Perth continues to offer compelling opportunities for strategic, long-term investors across both established and growth areas. Wishing you a successful and rewarding year ahead. As always, if you’d like tailored advice or a confidential discussion about your property plans for 2026, I’m only a phone call away. +61 448 989 977 connor@whitefoxrealestate.com.au Connor Boyle, Advisor & Negotiator
OFF MARKET OPPORTUNITY: COOLBINIA. 5 BED 3 BATH 5 CAR COMING SOON: MOUNT HAWTHORN. 4 BED 2 BATH 2 CAR
OBVIOUS: DEALS DONE. 12 Ardross Crescent, Menora Sold for $2,760,000 6 Pansy Street, North Perth Sold for $2,000,000 19 Edinboro Street, Mount Hawthorn Sold for $1,750,000 127 Coogee Street, Mount Hawthorn Sold for $1,650,000 3/104 Scarborough Beach Rd, Mount Hawthorn Sold for $1,151,000 17/1 Dunedin Street, Mount Hawthorn Sold for $785,000 4/1 Dunedin Street, Mount Hawthorn Sold for $775,000 5/1 Dunedin Street, Mount Hawthorn Sold for $793,000
MOUNT HAWTHORN. MARKET WRAP UP. Mount Hawthorn enters 2026 from a position of strength, continuing to rank among Perth’s most tightly held and consistently sought-after inner-city suburbs. Its village atmosphere, strong sense of community, and close proximity to the CBD remain key drivers of demand, particularly for character homes and wellrenovated family residences. Price growth through the second half of 2025 eased from the rapid pace seen earlier in the year, however values have continued to edge higher. The median house price is now sitting around $1.65 million, reinforcing Mount Hawthorn’s position as a premium inner-urban market supported by genuine owneroccupier demand. Buyer activity remains healthy, though conditions are more balanced than a year ago. Well-priced homes are still selling quickly, often with multiple offers, especially those within walking distance to the café strip, parks, and schools. Buyers are increasingly selective, placing a premium on quality renovations, functional layouts, and long-term potential. Homes that miss the mark on pricing or presentation are taking longer to sell. The rental market remains exceptionally tight, with limited supply and strong tenant demand underpinning solid yields and reinforcing Mount Hawthorn’s appeal for long-term, blue-chip investors. Want to know the value of your home?
THE INDUSTRY INFLUENCER. The Block 2023: WHITEFOX Real Estate CEO Marty Fox next judge on reality show “I always tell my clients, my resume is my social media — I don’t have a separate personal account because I’m an open book,” Collective Instagram Followers 100k+ Monthly Website Views 60k+ Monthly Video Views 200k+ Average Video Views 23k+ – Herald Sun, May 2023 Lana Samuels – Herald Sun, October 2022 LANA SAMUELS Q&A *** Refer to page 13 for disclaimers.
Properties Sold 99 Average Tenure Period (years) 12.9 Days on Market 14 Median Asking Rent $900/w MOUNT HAWTHORN. MARKET TRENDS. * Statistics sourced from RP Data Pty Ltd as CoreLogic Asia Pacific and are calculated over a rolling 12 month period. $$$ $1,925,000 $$ $ * Upper Quartile Price * Median Price * Lower Quartile Price $1,680,000 $1,400,000 The 75th percentile sale price of sales over the past 12 months within the suburb. The middle sale price of all transactions recorded over the past 12 months within the suburb. The 25th percentile sale price of sales over the past 12 months within the suburb. MEDIAN PRICE QUARTILES HOUSES FOR SALE Number Sold vs. Median Value (Monthly)
MOUNT HAWTHORN. TOP SALES. ADDRESS BED BATH CAR LAND SOLD PRICE 28 COOGEE STREET 5 4 4 468 $3,010,000 9 FAIRFIELD STREET 4 2 2 1,014 $2,875,000 43 ELLESMERE STREET 6 3 2 637 $2,750,000 157 COOGEE STREET 4 3 2 488 $2,735,000 68 FEDERATION STREET 4 2 1 491 $2,630,000 90 KALGOORLIE STREET 4 3 4 582 $2,610,000 59 BONDI STREET 4 2 2 491 $2,575,000 21 KALGOORLIE STREET 4 2 1 491 $2,550,000 156 EGINA STREET 4 2 2 488 $2,515,000 124 SHAKESPEARE STREET 4 3 2 453 $2,500,000 25 FEDERATION STREET 4 2 2 491 $2,380,000 129 FEDERATION STREET 4 3 2 491 $2,300,000 94 ELLESMERE STREET 4 3 2 491 $2,220,000 131 SHAKESPEARE STREET 5 2 2 366 $2,200,000 74 MATLOCK STREET 4 2 1 470 $2,155,000 60 EDINBORO STREET 4 2 2 445 $1,980,000 131 ANZAC ROAD 4 2 2 476 $1,925,000 104 SASSE AVENUE 3 2 4 754 $1,925,000 66 DUNEDIN STREET 3 2 2 453 $1,910,000 38A LYNTON STREET 4 2 2 345 $1,900,000 68 KALGOORLIE STREET 4 2 2 498 $1,865,000 50 ANZAC ROAD 3 2 2 501 $1,852,000 8 EGINA STREET 4 2 2 425 $1,850,000 32 BONDI STREET 4 2 2 503 $1,830,000 130 DUNEDIN STREET 4 3 2 453 $1,820,000 92 ELLESMERE STREET 3 2 2 491 $1,810,000 79 FAIRFIELD STREET 4 1 4 626 $1,800,000 198 ANZAC ROAD 4 1 1 541 $1,780,000 44 COOGEE STREET 2 1 2 468 $1,750,000 19 EDINBORO STREET 3 3 2 394 $1,750,000 118 EGINA STREET 3 2 1 491 $1,740,000 2A PURSLOWE STREET 3 2 2 382 $1,730,000 60A HOBART STREET 3 2 2 253 $1,716,500 29 FLINDERS STREET 2 1 1 468 $1,705,000 62 HOBART STREET 3 1 1 705 $1,700,000 * Statistics sourced from RP Data Pty Ltd as CoreLogic Asia Pacific and are based on top sales by price in Mount Hawthorn over the last 9 months.
Seller, Mount Hawthorn. I met Connor at a home open and was immediately impressed by his transparency and genuine approach. He clearly communicated the property’s position and seller’s intentions, which built trust from the outset. From there, he was proactive, professional, and fully committed to securing the best outcome for my sale. His dedication, responsiveness, and knowledge made the entire process seamless. I’ve recommended him to others and will continue to do so confidently. SEALS THE DEAL: WHEN YOU CAN LET YOUR CLIENTS DO THE TALKING. Seller, Mount Hawthorn. Selling our family home of 20+ years was an emotional journey, but Connor made navigating the process feel so much easier. From our first meeting to the final inspection, their professionalism and clear communication were exceptional. Their in-depth knowledge of the market and down-to-earth approach gave us confidence and led to a fantastic result. We’re so grateful for their guidance and highly recommend their services. Seller, Coolbinia. Connor Boyle handled the sale of my property with outstanding professionalism from start to finish. He was consistently punctual, well-prepared, and kept every stage of the process organized and stress-free. Communication was clear and timely, and he made sure I understood each step along the way. Thanks to Connor’s efficiency and attention to detail, the entire transaction went smoothly and on schedule. I would highly recommend Connor to anyone looking to sell their property with confidence Seller & Buyer, Mount Hawthorn. My husband and I had the absolute pleasure not only buying our new property from Connor but also selling our previous property with him too. He made the entire process seamless and straight forward and had a very calming persona during a very stressful period. Couldn’t recommend him enough. Buyer, Mount Hawthorn. Connor - a smooth operator with great attention to detail. He made the entire process feel seamless and stress-free. His attention to detail was great and I always felt confident knowing everything was being handled by him. As a buyer communication was clear and his professional yet approachable manner made it easy to trust his guidance. Seller, Mount Hawthorn. We spoke and caught up with three local agents from the area and decided on Connor Boyle from WHITEFOX. Connor and the team were so knowledgeable and helpful with getting our place onto the market and assisting us with achieving our goals. No questions went unanswered and everyone was happy to assist us with any issues as they arose. Would like to thank and recommend Connor and the team from WHITEFOX if you’re selling your property.
THE DEAL: WHY THE RIGHT AGENT MAKES ALL THE DIFFERENCE, In strong markets, it’s easy to assume property sells itself. Buyers are active, stock is tight, and prices are moving. But the idea that all agents deliver the same result couldn’t be further from the truth. Behind every premium sale is strategy, structure, experience, and relentless attention to detail. 1. End-to-End Project Management Most sellers are time-poor. A great agent isn’t just a salesperson, they’re a project manager. We coordinate everything from: Targeted improvements and styling Trades, timelines, and budgets Photography, video, copywriting, and marketing One point of contact. Clear strategy. Less stress. Our clients consistently tell us the biggest benefit is peace of mind, knowing every decision is handled properly and on time. 2. Off-Market Sales When Privacy Matters Not every home suits a public campaign. For sellers who value discretion, local knowledge and a qualified buyer network are critical. We’re regularly approached by ready-to-act buyers looking for homes before they hit the market. A standout example: 17 Inverness Crescent, Menora, a suburb-record sale achieved privately via appointment-only inspections. No open homes. No public campaign. Off-market isn’t for everyone, but when used correctly, it can deliver exceptional results with full control.
3. Negotiation is Where Value is Won Price isn’t just about the offer, it’s about how it’s managed. Daily negotiation experience means knowing: When to push When to pause When silence works better than pressure The result: Stronger final prices Better terms Smoother settlements The gap between an average and premium result is often negotiation, not market conditions. AND WHY HOMES DON’T JUST “SELL THEMSELVES”. Final Thought Every agent is not the same. For Mount Hawthorn homeowners, selling is about protecting your time, maximising your price, and ensuring the process is handled professionally from start to finish. If you’d like a confidential, nopressure conversation about your options, we’re always happy to help - quietly, privately, and on your terms. 4. Exposure and the Power of the 1% Details Marketing is more than uploading a listing. In a recent comparison running alongside another Perth agency, same home, same photos, same portals, our campaign delivered: 78% more listing views 26% more saves 25% more enquiries 50% more shares 28% more floorplan views 63% more map views Those results come from marginal gains: sharper copy, smarter positioning, targeted buyers, database activation, social strategy, and follow-up.
OUR EXPERTISE: LUXURY. Marketing and selling luxury property sits at the core of our business at WHITEFOX. It’s what we pride ourselves on and what we’ve been doing for years now - both within Melbourne’s premier suburbs and now in Auckland and Queenstown, New Zealand. Our approach to marketing luxury properties focuses on worldclass presentation, engaging social media marketing, high-quality collateral, and a bespoke approach, which establishes a memorable experience for buyers. We present and transact luxury property exactly how it should be: curated, and never complicated. CLASSIC. As our core luxury sales division grew, we saw an opportunity to tailor our offering to better suit our clients’ investment properties, smaller homes & apartments – enter WHITEFOX Classic. Why? Because every asset class requires a different approach to ensure the right buyer is found and no marketing dollars are wasted. The team of advisors know exactly how to position your investment property or beloved home with a tailored marketing strategy leveraging our unique and identifiable tone of voice and visual identity. It’s luxury marketing for lower price point assets.
PROJECTS. Working collaboratively with leading developers and taking cues from the architecture, interior and landscape design, we’ve developed a reputation for successfully marketing and selling some of Melbourne’s most exclusive Projects. Leveraging our marketing expertise and extensive industry knowledge, we understand exactly what will resonate with a project’s core audience and tailor the message to ensure it cuts through in an increasingly competitive landscape. ADVOCACY. With a dedicated in-house advocacy team, WHITEFOX can proudly assert itself as the sole ‘full-service’ real estate agency, providing a truly unique offering to the consumer. Our advocacy team assists clients in finding their perfect property by leveraging our strong relationships within the industry, possessing intimate knowledge of market trends, and employing fundamental skills in negotiation and bidding. Our system for pricing metrics gives certainty to what a property is likely to sell for which saves our clients the most valuable commodity, their time and money.
LOCATIONS. VICTORIA NEW ZEALAND. L1 / 428C Toorak Road, Toorak stonnington@whitefoxrealestate.com.au +61 3 9645 9699 Stonnington Level 1, 44 Beach Street, Queenstown queenstown@whitefoxrealestate.co.nz +64 3 409 0585 Queenstown 1/36 Carpenter Street, Brighton bayside@whitefoxrealestate.com.au +61 3 9645 9699 Bayside 92 Jervois Road, Ponsonby ponsonby@whitefoxrealestate.co.nz +64 9 360 0750 Auckland 8/ 105 Ardmore Street, Wanaka wanaka@whitefoxrealestate.co.nz +64 3 222 8075 Wanaka 332 Drummond Street, Carlton northside@whitefoxrealestate.com.au +61 3 9068 4851 Northside 317A Montague Street,, Albert Park portphillip@whitefoxrealestate.com.au +61 3 9645 9699 Port Phillip 108 Papanui Road, Merivale christchurch@whitefoxrealestate.co.nz Christchurch
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