REAL ESTATE MARKETING
Righton Property is an experienced team of professionals dedicated to offering exceptional service and the right advice to achieving a premium sales result. We aim to provide a bespoke service and make the process a seamless experience for all parties. Our genuine care of people enables us to strike a balance between satisfying both vendors and buyers; and is a testament to our well-established position in the property market. As a boutique agency, we are able to customise a marketing campaign that best suits your individual needs. ‘WITH YOU EVERY STEP OF THE WAY’
METHOD OF SALE AUCTION Advertised without a price and has a set time frame to work within and offers an unconditional contract. When two, three or more people want to buy the same property – they compete for it. This pushes up the price and ensures you are getting the best possible price. Our job is to create competition among interested buyers. The more buyers, the more competition and higher the price. FOR SALE - BY NEGOTIATION Launch the property to the market without an advertised price - this will attract more buyers to inspect the property. Once a buyer has made their initial offer, a sale price will be achieved by negotiating between buyer and seller. If more than one buyer is interested in buying the property, we then let all buyers know it has become a multiple offer situation and then encourage them to submit their best and final offer. MARKETING TIME The most important marketing time is in the first few weeks. In this digital age, buyers become aware of a new listing very quickly. This means that most buyers in the market will inspect within the first one to two weeks. If the property was advertised with a price and the price was deemed too high, a buyer may dismiss the property based on the price alone. Once this has happened, the buyer rarely reconsiders the property. The best sales results are usually achieved early in the campaign, not after the property has been on the market for several weeks. This is why it is crucial that your home is marketed without a price from the start of a campaign to achieve a premium price.
PREPARATION COPYWRITING PROPERTY VIDEO PROPERTY STYLING PROFESSIONAL PHOTOGRAPHS & FLOORPLANS
PRINT MEDIA PHOTOBOARD SIGNBOARD
A4 PROPERTY BROCHURE FOUR PAGE A4 PROPERTY BROCHURE DOUBLE SIDED GENERIC SIGNBOARD DL FLYERS
DIGITAL MEDIA REALESTATE.COM.AU PREMIERE AD
BE SEEN AT TOP OF THE SEARCH RESULTS With the largest listing at the top of the search results, the Premiere way to showcase your property places you above all Highlight listings. Priority in the search results Listing size Rotates to the top of the search results Image carousel Property information at the top of the property page for improved search results Auction and inspection times Number of enquiries* Number of views* Number of times seen in the search results* Premiere 15 days 3x 3x 2.6x Highlight 30 days 1.6x 1.7x 1.4x Feature 1.2x 1.4x 1.2x Standard - - - Premiere Brigette Righton FOR SALE Open Tomorrow | Auction Sat 1 Jan 2:00pm 19 Wahroonga Road, Ashgrove 5 3 2 703m2 | House Highlight Brigette Righton FOR SALE Open Tomorrow | Auction Sat 1 Jan 2:00pm 19 Wahroonga Road, Ashgrove 5 3 2 703m2 | House Feature FOR SALE Open Tomorrow Auction Sat 1 Jan 2:00pm 19 Wahroonga Road, Ashgrove 5 3 2 703m2 House Standard FOR SALE Open Tomorrow Auction Sat 1 Jan 2:00pm 19 Wahroonga Road, Ashgrove 5 3 2 703m2 House
TARGET RELEVANT BUYERS, ACROSS THOUSANDS OF WEBSITES At realestate.com.au we have the largest, most engaged pool of buyers in Australia. Now you can reach that audience, beyond their search on realestate.com.au. Audience Maximiser targets active buyers who have searched for similar properties in and around your suburb in the last 60 days, wherever they are online. REALESTATE.COM.AU AUDIENCE MAXIMISER DIGITAL MEDIA Brigette Righton FOR SALE 19 Wahroonga Road 5 3 2 Brigette Righton FOR SALE 19 Wahroonga Road View Property 5 3 2 FOR SALE 19 Wahroonga Road View Property 5 3 2 Brigette Righton FOR SALE 19 Wahroonga Road 5 3 2 Brigette Righton View Property FOR SALE 19 Wahroonga Road 5 3 2 Brigette Righton View Property
REACH MORE BUYERS WITH OUR TARGETED SOCIAL MEDIA CAMPAIGNS Plezzel is a simple and cost-effective way to advertise your property to tens of thousands of people with Social Media and Google advertising. Plezzel is a data-driven platform, built so you can reach the right buyers, at the right time - often before they even know they’re looking to buy. PLATFORMS +Facebook +Instagram +Google PLEZZEL CAMPAIGN SOCIAL MEDIA
Don’t know what campaign best suits you? Contact us RIGHTONPROPERTY.CO EMPOWERING VENDORS TO MAXIMISE THEIR SELLING POTENTIAL Access $45,000 to spend on marketing, staging, repairs, home improvements and more, with nothing to pay until your property settles* *For approved applicants only. Eligibility criteria, T&Cs, fees and changes apply. HOW DOES IT WORK? Receive an SMS Pay now or pay later Funds provided to your agency Paying later? Receive an SMS and email with a link to your payment options Pay now, or pay later once your property is sold Funds are provided to your agency once the payment choice is completed Repaid at settlement, withdrawal or 180 days* 1 2 3 4 CAMPAIGN FLOW WHY CHOOSE CAMPAIGN FLOW? No-fuss payment option for listing expenses Pay for a wide range of expenses, without being out of pocket Maximise your property’s sale potential Present your property at its best and boost your sale price Online application with fast approvals Quick online process and no paperwork required
BRIGETTE RIGHTON 0407 880 006 brigette@rightonproperty.co AMY MACDONALD 0433 312 170 amy@rightonproperty.co RIGHTONPROPERTY.CO
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