YOUR COMPLETE PROPERTY SELLING GUIDE.
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THE HEART OF THE SELLING PROCESS At RE/MAX Aspire, we want to make sure that you are well informed about the selling process and what to expect at every step of the way. This complete property selling guide will cover the crucial process from the selling process to moving. WHEN IS IT BEST TO SELL? Warmer Months Cooler Months School Holidays WHY CHOOSE RE/MAX ASPIRE SALES? Dedicated Service Local Knowledge People First Tailored to You Our Promise PRIORITY TO SERVE YOU PREPARE YOUR HOME FOR SALE Open Homes Tips to Attract Buyers and Higher Offers PRICING YOUR HOME Price of Success Time Limits Realistic Returns Buyer Interest ACCEPTING THE OFFER Common Sale Conditions After Accepting MOVING OUT CHECKLIST THE BEST WAY TO SELL A HOME Exclusive Listing Auction Tender General Listing Private Treaty TECHNOLOGY Information For You High Visibility Listing Buyer-Seller Matching System Client Login 4 6 7 8 10 12 14 15 16
WHEN IS IT BEST TO SELL? When deciding to list your property, there are several important factors to consider that are not necessarily tied to the season. Personal circumstances and current market conditions will significantly influence your decision on when to sell. That said, if the market conditions are favorable and you’re ready to sell, it’s wise to choose the time of year that will best attract potential buyers. Below, we explore the advantages of listing your property during different seasons. WARMER MONTHS Traditionally, spring is seen as the prime season for selling property, as gardens and outdoor spaces are at their best, and warmer weather encourages more people to attend open homes. In Australia, however, many properties are listed as we approach autumn, with March, April, and May seeing a surge in new listings and auctions. While this creates a competitive buyer environment, if you want your property to stand out, consider listing it earlier in the year. By choosing February, you can get ahead of the influx of listings that typically begin in March and capture the interest of buyers emerging from the holiday season. This targets buyers who have ‘cooled off’ during Christmas and New Year. COOLER MONTHS While winter isn’t the typical season most sales consultants recommend for listing a property, it can still be an excellent time to sell. One key advantage is the reduced competition, as many sellers wait until spring to list their homes. With fewer properties on the market, yours has a greater chance of standing out. The appeal of your home's location can also influence your decision. If your area looks particularly attractive in winter, you can highlight its views and seasonal activities. Additionally, winter provides a perfect opportunity to showcase how warm and inviting your home can be during the colder months. Take advantage of features like fireplaces and wood stoves, light candles, and use plush cushions and warm throws to create a cozy atmosphere throughout your living spaces. SCHOOL HOLIDAYS There’s plenty of debate about whether listing your property during school holidays is a wise choice. On one hand, this time can be advantageous, as potential buyers have more flexibility to attend open homes and mid-week auctions. On the other hand, many people are traveling or taking a break during these periods, which might limit buyer interest. Ultimately, there’s no clear evidence that school holidays significantly affect sales success. Listing your home at different times of the year can have its advantages. It’s a good idea to consult your RE/MAX sales consultant, who can provide tailored recommendations based on their market insights and your specific location. They’ll help you determine the best timing for your property. 4
6 JARRYD & RYAN FISHER CO-OWNERS & PRINCIPLES
WHY CHOOSE RE/MAX ASPIRE? DEDICATED SERVICE We care about you and your future financial success and growth. We’re a family-run business, and our clients' properties are not merely another number to us; rather, they represent a great amount of trust and respect shown towards us, and we will do everything in our power to uphold that. Our sales team operates between South Brisbane all the way to Currumbin. No matter where you're located, RE/MAX Aspire is dedicated to providing unparalleled service for all of our clients. LOCAL KNOWLEDGE We’re locals. So, your backyard, is our’, too. Our team are also constantly keeping up to date with our local market and surrounding areas to help our clients maximise their sale price, rental income and keep vacancy levels to a minimum. HIGH QUALITY TENANTS If you’re a landlord, we take our role of selecting high quality tenants very seriously. Each tenancy application is checked against The National Tenancy Database for any irregularities. Once a tenant has been selected, our team is dedicated to keeping them happy and comfortable in their new home. This will ensure they stay longer, respect your property and ultimately maximise your property’s returns. OUR PROMISE Our Promise holds us accountable and allows you to assess our performance every step of the way. It’s our commitment to work together to make your selling experience easier, less stressful, and more rewarding. Here’s how we make that happen: Written marketing plan Post-inspection feedback Regular written marketing reports Marketing review meetings All offers presented in writing Your greatest asset is in the best hands. TAILORED TO YOU We understand that every client is unique and has different needs. That's why we provide a personalised approach to every seller or buyer. With our empathetic, results-driven, and exceptional focus on each individual client, you can be assured of service that exceeds your expectations.
PRIORITY TO SERVE YOU We believe that the key to a successful sale at the best possible price is communication. To make the right decisions at the right time, you need to be kept informed and up-to-date on the marketing of your property. Our promise to you is that you will feel consistently well-informed throughout the selling process with RE/MAX Aspire, and we will promptly address any needs you have at any stage of the journey. DETAILED MARKETING PLAN We will design a marketing strategy that is unique for you, your property and the current market conditions. POST INSPECTION FEEDBACK Every time we show a buyer your property we will contact you to let you know how it was perceived. WRITTEN PROGRESS REPORT We will provide you with a detailed written report on what activities have occurred to date. MARKETING REVIEW MEETINGS We hold meetings regularly with you to review your marketing progress. ALL OFFERS IN WRITING We will ask any potential buyer expressing an interest in your property to put their offer in writing.
PRICING YOUR HOME FOR SALE OPEN HOMES Open homes are one of the most effective ways to market a property and attract interest from a wide variety of buyers. Some of the advantages include: You have plenty of time to ensure your property is tidy and ready for inspections. You can control the viewing times. Open homes can generate significant activity, even in a slow market. Increased interest and activity can create urgency among buyers. Your RE/MAX Aspire sales consultant will have the opportunity to engage with numerous potential buyers about your property. Feedback from open home visitors can provide valuable insights on price, presentation, sales appeal, and more. Tips for attracting potential buyers and higher offers: DECLUTTER The first tip is straightforward but essential. Before an inspection, it's vital to clean and tidy your home, but equally important is decluttering to help prospective buyers envision themselves in the space. This means removing personal items, excess furniture, or pieces that don’t fit the room’s purpose—like a bed in a typical living area. Consider storing belongings and furniture until your property sells; this investment will definitely pay off. REPAIRS Make sure to tackle any aesthetic repairs well in advance of your inspection. Even small details, like a chip in the paint on an interior wall, can impact a buyer’s overall impression of the home. Address these issues before your open house. Consider updating elements like outdated curtains, older fixtures, or even laying new sod if your lawn is looking patchy. These improvements can make a significant difference in attracting potential buyers. STAGING Once your home is clutter-free, think about hiring a home stylist or staging service. The impact can be remarkable. Home stylists assess your space and provide furniture that perfectly complements your home. The right size and style can make areas feel larger, more inviting, and highly desirable. This approach helps potential buyers visualize themselves living in the space, making it even more appealing. PHOTOGRAPHY Before your first home inspection, consider hiring a professional photographer to capture high-quality, well-lit images of your property. After putting in the effort to update, declutter, and stage your home, you want to ensure it makes a great first impression. A professional photographer can create photos that make spaces appear larger, highlight the best features, and present your home in the most appealing light. Their expertise ensures that the images resonate with potential buyers browsing online or scanning ads. Great photography is key to sparking interest and drawing buyers in for a closer look. 8
It's important to view your home from a prospective buyer's perspective and evaluate what needs attention. Consider what might distract you during an inspection. What would you want to replace or update if you were thinking of making an offer? If you found yourself saying, "This place is great, but..." how would you complete that thought? After identifying everything your property might need, follow these four tips to ensure your home stands out to potential buyers. DECLUTTER REPAIRS STAGING PHOTOGRAPHY
PRICING YOUR HOME Setting the right price for your home is crucial. Price it too low, and you risk losing money; price it too high, and you may deter potential buyers. This is where the in-depth local market knowledge and expertise of your RE/MAX Aspire agent comes into play. Combined with RE/MAX Aspire's advanced information technologies, this insight is invaluable in finding the sweet spot for your home's price. PRICE OF SUCCESS For most sellers, determining the value of their home can be the toughest challenge. Various factors, such as overly optimistic opinions, the cost of improvements they hope to recoup, or the amount needed for future plans, can lead to unrealistic expectations. The best approach is to analyze current real estate market facts and figures. Your RE/MAX Aspire agent will provide comparisons of similar homes in your area— those that have sold, those still on the market, and those that represent your competition. Ultimately, the current property market sets the value of your home. Buyers will assess your home as it is, and if the price is too high, they may overlook your property in favor of others. Research shows that homes that sell the fastest often do so at prices closest to their initial asking price. TIME LIMITS Buyer interest in your property tends to peak during the second and third weeks after it hits the market, after which it can drop significantly. To make the most of this crucial window, your RE/MAX Aspire agent will create a tailored marketing program that maximizes visibility during this prime period. This ensures your property stands out during these vital weeks. If you choose to market your home with a specific price, it's essential to have it appraised accurately from the start to take full advantage of the initial surge in interest. REALISTIC RETURNS It’s a fact that overpriced properties take longer to sell and fail to attract the maximum number of potential buyers, especially during the prime selling period. The longer a property stays on the market, the lower its final selling price tends to be. After three months or more, this drop can be as much as 20-25%. To prevent this scenario, your RE/MAX Aspire agent has all the essential information needed to help you price your property accurately for the best return. 10
THE BEST WAY TO SELL A HOME With market conditions always evolving and every property unique, there’s no single "tried and true" method for selling. The type of property you’re selling and your desired timeline will ultimately guide the most effective marketing strategy. At RE/MAX Aspire, our agents are top achievers dedicated to achieving the best results for you. That outcome can be reached through various tailored approaches, ensuring your specific needs are met. 12
ECLUSIVE LISTING The best choice is to list exclusively with one company. By signing an exclusive agreement with RE/MAX Aspire, your home gains immediate access to our extensive international database, reaching over 145,000 RE/MAX agents across 9000 offices worldwide. Your property will also be prominently featured on our website. An exclusive listing helps avoid the frustrations and lack of action often associated with working with multiple real estate companies. It eliminates conflicting agendas and differing procedures, ensuring a cohesive branding strategy for your property. Most importantly, listing with RE/MAX Aspire means your home is supported by the best resources available when it’s time to sell. AUCTION The advantages of auctioning your property are significant. You have control over the terms, conditions, and timeline. You can agree on an undisclosed minimum reserve price, allowing you to avoid the pressure of selling if bids fall short. Plus, there’s a strong potential for achieving a higher sale price, especially when buyer interest sparks competition. Auctions attract genuinely interested buyers who are ready to act, without the uncertainty of subject-to-sale or subject-tofinance clauses. You even have the option to accept offers before auction day. With high sales rates and shorter time on the market, many view auctions as the most effective selling method. Auction marketing encourages serious buyers to take action. It’s also the least disruptive approach, as you only need to open your home at times that work best for you. TENDER This marketing method creates a high profile for your property and fosters a competitive atmosphere. You set the terms, conditions, and deadlines, while buyers can also outline their own stipulations. Prospective buyers have just one chance to submit their most competitive bid. You retain the power to accept, decline, or negotiate with any interested party—it's entirely your choice. This approach often leads to increased inquiries and property inspections. Plus, all tender details remain undisclosed and completely confidential. GENERAL/OPEN LISTING A general or open listing allows you to market your property through multiple real estate agencies. While it may seem appealing to have many agents working for you, it can actually lead to confusion and frustration. The lack of coordination, cohesion, and focus often proves more disruptive than beneficial, and personality conflicts can add to the stress many sellers feel. To ensure that your property receives the maximum time, effort, and resources, the best approach is to list exclusively with one company. This way, your dedicated sales consultant takes full responsibility for successfully selling your home. PRIVATE TREATY A Private Treaty sale involves negotiations conducted privately between your sales consultant and potential buyers. You have the opportunity to negotiate the terms directly with interested parties. This method offers greater flexibility for both you and the buyer, as specific conditions—like subject to building inspections or financing—can be included in the contract based on your needs or those of the buyer.
TECHNOLOGY In the real estate business, strong personal and professional relationships are key to success. We recognize that cutting-edge technology and effective communication are essential to building those connections. With our exceptional technological support, RE/MAX Aspire agents can swiftly access crucial information and relay it to potential buyers. This capability keeps RE/MAX Aspire at the forefront of the real estate industry, ensuring we meet the needs of our clients effectively. INFORMATION FOR YOU The RE/MAX Aspire website along with the RE/MAX Australia and Global sites attract thousands of unique visitors each month, including a significant number of international users. Many prospective buyers browse at their own pace and have clear preferences about where they want to live, the type of home they desire, and their budget. The comprehensive information available on the RE/MAX Aspire website allows potential buyers to conduct detailed property searches, complete with virtual and video tours. HIGH VISIBILITY LISTING List your property with RE/MAX Aspire, and it will be entered into our exclusive listing system, which is utilized by every office in our network. This ensures the most effective matching of buyers and sellers. Additionally, your home will be automatically featured on our website. Each listing provides comprehensive details, allowing potential national and international buyers easy access to your property. With just a few clicks, buyers can take a virtual tour, experiencing your home without ever leaving their computer. BUYER-SELLER MATCHING RE/MAX Aspire also provides the convenience of a personal online account— a smart, reliable system that automates the process of matching buyers with properties that meet their specific criteria. This service operates quickly, automatically, and confidentially, ensuring a seamless experience for both buyers and sellers. CLIENT LOG IN The RE/MAX Aspire Client Login service is an exclusive portal for our management clients, designed to keep you updated on everything related to your property. With a unique login, you can access a variety of data, documents, and statistics specific to your management. All relevant documents are stored here, allowing you to track how your property’s maintentance records, rental return & other data is performing. 14
ACCEPTING AN OFFER COMMON SALE CONDITIONS Financing A builder's report Sale of another property Specialist inspection or approval Your RE/MAX Aspire agent will have the buyer sign a standard approved contract along with their offer and any conditions of sale that you or the buyer may have requested. Once this is done, your agent will verify if there are any other interested parties submitting offers. This system ensures fairness in a multiple offer situation. As the seller, you can choose to accept, reject, or counter the offer. Counter-signing typically happens when you’re not satisfied with the offered price or conditions and want to make adjustments. The revised contract will be presented to the buyer for their consideration. If the buyer agrees, they will initial your changes, and the property will be under offer, subject to any conditions outlined in the contract. Alternatively, the buyer has the option to counter-sign as well. Your RE/MAX Aspire agent will facilitate negotiations between you and the buyer until both parties reach an agreement. AFTER ACCEPTING Once an offer is accepted and all parties have signed the contract, the buyer will be required to pay a deposit, typically amounting to 10% of the purchase price. This deposit serves as part of the payment and is held in a trust account until settlement. At RE/MAX Aspire, our commitment is to present each offer to you in writing. We provide potential buyers with a formal contract or offer form, allowing both you and the buyer the opportunity to negotiate and add any conditions during the sale process.
REMEMBER TO CANCEL: Newspaper/milk delivery Telephone, internet, cable Gas, water, electricity -- arrange a final meter reading Tidy the yard Ensure chattels sold with property aren’t packed Disconnect appliances Disconnect TV aerial Return borrowed items Discard trash List important items for moving Advise removal company of dangerous goods Secure jewellery, money, documents Set aside items you need on moving day Pack each room and label Label if fragile Pot and pack plants if taking Talk with removal people Coordinate file forwarding between new and old schools FOR MOVING DAY: Boxes Packing tape, markers Furniture removal -- get quote and time Child care on moving day Pet arrangements Transit and fire insurance Shifting times ADDRESS CHANGE NOTICE: Bank, card companies Post office Elections registrar Vehicle registrar, license Tax department Insurance, finance Local council Police (if owning firearms) Friends, relatives Magazine subscriptions Doctor, dentist, accountant, lawyer DON’T FORGET: Clean the stove, defrost fridge DON’T... Put breakables in drawers Overload drawers Move netting, barbed wire, timber, wood etc without special arrangements Store perishable goods where they might be overlooked ARRANGE FOR: Solicitor to sign transfer documents Children enrolment in new school ORGANISE... Connect gas, electricity, telephone Newspaper delivery Internet and cable TV Water A WEEK BEFORE MOVING: Confirm dates, time and location for removal company Confirm move in/out with RE/MAX Aspire Say goodbye to neighbours LAST CHECK: Nothing left behind? Clothes at dry cleaners? No gear away from place? Disconnected utilities? Turned off water? Latched windows, doors? Keys with solicitor? AFTER IT’S OVER: Cut spare keys Make insurance claim if needed Teach children how to get to new school Enjoy your new home and keep in touch, we’d love to hear from you! MOVING OUT CHECKLIST 16
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