Remax

AUSTRALIAN VERSION: 2026 Australian Style Guide

This document is a visual guide to using registered REMAX logos and trademarks in the Australian marketplace. It is intended as a supplement to the REMAX Brand Identity - Trademark and Graphic Standards, which remains the definitive source of all information regarding trademark use worldwide. The information and designs contained in this document should be observed by all franchisees, employees of franchisees and conjunctional agents. The REMAX Brand Identity Trademark and Graphic Standards can be downloaded from Precinct (remaxprecinct.com.au). The REMAX brand affords Broker/Owners and Sales Associates many creative freedoms in the manner in which they are able to advertise and promote their services; particularly by allowing them to focus on the development of their own personal profile. REMAX is very pleased to champion this ‘personal profile’ approach to marketing, however, it is important that members remain aware that while they have the freedom to promote themselves as they see fit, they are trading under a franchised name with licensed trademarks – and as such there are some non-negotiable rules when it comes to using those registered trademarks and maintaining the brand’s integrity. In the following guide you will find a complete outline of these Australian requirements, along with samples, explanations, examples of noncompliance and answers to Frequently Asked Questions. REMAX Australia has provided the following brand guidelines to align the visual expression of REMAX Australia with the global brand. The guidelines feature compulsory templates for press advertising, online portal advertising, property signboards and office signage. Adhering to these guidelines will allow REMAX Australia to present a consistent and cohesive message in the market and create greater brand recognition. This document outlines branding requirements to be used for property marketing purposes in Australia. The guidelines do not, however, stipulate formal guidelines or templates for personal promotion due to the freedom afforded to REMAX agents around personal promotion. Franchisees, employees of franchisees and conjunctional agents may determine the content and design used in affiliate marketing materials. However, when using the REMAX trademark and other graphics, a number of guidelines must be adhered to. Remember, if you have any queries or concerns regarding the use of REMAX marks or the way in which you are able to promote your business, members of REMAX Australia’s regional team are always willing to assist. Overview For further assistance, information, and proofing, please contact REMAX Australia via marketing@remax.com.au. Conjunctional Agents’ Note: As all listings for Conjunctional Agents are taken in joint names (e.g. John Doe Pty Ltd in conjunction with REMAX ABC), it is required that the office name and REMAX branding be used when promoting these properties. Conjunctional Agents are however required by law to visually represent themselves as a separate and distinct business entity while operating within the scope of the REMAX brand. This document therefore also provides a guideline for conjunctional agents to meet both REMAX agreements and legal requirements. Conjunctional Agents are free to use their own business logo on all property listing promotion where the design specifies and allows for it. However, they must also display the full REMAX office name as well. 2 | REMAX AUSTRALIAN STYLE GUIDE

Contents 01 03 08 09 10 11 04 05 06 07 02 REMAX BRANDS P5 REMAX Brand Overview P6 REMAX Flagship P7 REMAX Collections P8 REMAX Commercial P9 Colour and Fonts SIGNBOARDS P11 Photo Boards Overview P12 Photo Grid P13 Flagship P18 Collection P19 Commercial P20 Circle Boards Overview P21 Flagship P24 Collection P25 Commercial P26 Stock Boards Overview P27 Dark Blue & Cream P31 Tri-Colour Boards Overview P32 Red, White & Blue P35 Commercial Corflutes Overview P36 Commercial Corflute P39 Non-compliant Boards P40 Sold Stickers DIRECTIONALS P42 Directionals NEWSPAPER ADVERTISING P44 Newspaper Ads Overview P45 REMAX Flagship P47 REMAX Collection P49 REMAX Commercial P51 Non-compliant Newspaper Ads ONLINE PORTALS P53 Online Portals Overview P54 Variations OFFICE SIGNAGE P55 Office Signage Overview P56 Exterior Signage P58 Interior Signage DOMAIN NAMES P60 Domain Names EMAIL ADDRESSES P62 Email Addresses CREATIVE APPLICATION P64 Profile Photos P65 Design Elements P66 Using Profiles with Shapes P67 Using Filled Shapes in Your Design P68 Using Outlined Shapes in Your Design P69 Word-mark Framing Technique P69 Oversized Word-mark Technique ADVERTISING MESSAGING P71 Advertising Messaging FAQ’S P73 FAQ’s REMAX AUSTRALIAN STYLE GUIDE | 3

01 REMAX BRANDS P5 REMAX Brand Overview P6 REMAX Flagship P7 REMAX Collection P8 REMAX Commercial P9 Colours and Fonts 4 | REMAX AUSTRALIAN STYLE GUIDE

REMAX is proud to have three specialty brands available for use by affiliates. REMAX Australia has designed and specified the criteria and templates required to be used for each brand in this document. In line with the REMAX ethos of choice and flexibility, all property materials have been designed to be interchangeable with the three brands and brand colours. REMAX AUSTRALIAN STYLE GUIDE | 5

The REMAX Logotype and Balloon are the most recognisable elements of the brand. The flagship logos serve as a versatile option for all marketing materials. Adhering to the brand guidelines is essential for strengthening our national presence with consistency, paramount in making a significant impact in Australia’s real estate market. Sales Associates using THE REMAX FLAGSHIP brand may produce additional materials in cases where no equivalent design has been provided by REMAX Australia. However, any such materials must conform to all advertising standards outlined in this document, and must be submitted to REMAX Australia’s Marketing Department for approval prior to production. CONDITIONS FOR USE Whether you are a Sales Associate, Conjunctional Agent, Property Manager or other staff, the flagship brand is available to be used for all properties and advertising of listings and services. Where possible, the REMAX office name should always be included on all marketing materials. The office logo position will be specified on each template/design in the following pages. 6 | REMAX AUSTRALIAN STYLE GUIDE

With its elegant design and distinctive name, the REMAX Collection brand makes a powerful impression on buyers and sellers in the luxury market. It is typically used by Sales Associates who specialise in high-end properties and must always reflect the exceptional service and experience expected by luxury clients. Where no equivalent design has been provided by REMAX Australia, Sales Associates may produce additional materials; however, these must comply with all advertising standards outlined in this document and be submitted to the REMAX Australia Marketing Department for approval before production. CONDITIONS FOR USE The REMAX Collection branding is reserved exclusively for properties of genuine luxury. To maintain its prestige, a property must fall within at least the top ten percent of market values in its area or suburb and display a truly distinguished character — not commercial premises, neglected estates, or farmland. Any agent who fails to meet these criteria, or misuses the brand, may have their right to use the REMAX Collection branding withdrawn at the discretion of REMAX Australia. Although there are no fixed guidelines on marketing spend, members should remember that this is a prestigious brand and ensure that all materials reflect its quality. Each member is responsible for producing marketing of a consistently high standard. REMAX AUSTRALIAN STYLE GUIDE | 7

With a refined aesthetic distinct from the other two brands, the REMAX Commercial brand has been crafted specifically for your commercial properties. While maintaining the sophisticated appeal synonymous with REMAX Commercial branding, this logo boasts exceptional versatility to complement your marketing materials. Sales Associates using the REMAX Commercial brand may produce additional materials in cases where no equivalent design has been provided by REMAX Australia. However, any such materials must conform to all advertising standards outlined in this document, and must be submitted to REMAX Australia’s Marketing Department for approval prior to production. CONDITIONS FOR USE The REMAX Commercial brand is available to all members when promoting a commercial listing. Whether you’re a commercial specialist or managing a one-off commercial property, REMAX Commercial marketing resources provide a polished, professional look for every promotion. Wherever possible, the REMAX office name should be included on all marketing materials. The placement of the office logo will be specified within each template or design shown in the following pages. 8 | REMAX AUSTRALIAN STYLE GUIDE

PRIMARY BOLD BOLD MEDIUM MEDIUM LIGHT BOOK LIGHT Berthold Akzidenz Grotesk Berthold Akzidenz Grotesk Berthold Akzidenz Grotesk Gotham Gotham Gotham Gotham SECONDARY REMAX RED BRIDGE RED DARK RED CMYK 0, 100, 100, 0 RGB 255, 18, 0 CMYK 4, 100, 90, 30 RGB 170, 17, 32 CMYK 25, 100, 100, 55 RGB 102, 0, 0 CMYK 2, 2, 7, 2 RGB 247, 245, 238 CMYK 0, 0, 0, 26 RGB 196, 198, 200 CMYK 33, 5, 0, 0 RGB 162, 212, 242 CMYK 90, 70, 0, 0 RGB 0, 67, 255 CMYK 100, 85, 39, 45 RGB 12, 39, 73 CMYK 100, 92, 41, 55 RGB 0, 14, 53 CMYK 75, 68, 67, 90 RGB 0, 0, 0 CMYK 0, 0, 0, 86 RGB 35, 35, 35 REMAX BLUE BRIDGE BLUE DARK BLUE CREAM MEDIUM GREY SKY BLUE BLACK CHARCOAL Colours Fonts #AA1120 #660000 #c4c6c8 #A3D4F2 #ff1200 #f7f5ee #0043ff #000000 #0C2749 #000e35 #232323 CMYK 0, 0, 0 6 RGB 241, 242, 242 LIGHT GREY #f1f2f2 REMAX AUSTRALIAN STYLE GUIDE | 9

02 SIGNBOARDS P11 Photo Boards Overview P12 Photo Grid P13 Flagship P18 Collection P19 Commercial P20 Circle Boards Overview P21 Flagship P24 Collection P25 Commercial P26 Portrait Stock Boards Overview P27 Dark Blue & Cream P31 Tri-Colour Boards Overview P32 Red, White & Blue P35 Commercial Corflutes Overview P36 Commercial Corflute P39 Non-compliant Boards P40 Sold Stickers REMAX Australia has provided the following suite of signboard designs, required to be used by all REMAX members advertising property. The layouts are designed to cohesively showcase the REMAX brand, Australian property and the listing agents whilst offering flexibility and choice in variations. 10 | REMAX AUSTRALIAN STYLE GUIDE

Photo Boards Elements & colours PROFILE PHOTO IN CIRCLE TAGS COLOURS REMAX RED CMYK 0, 100, 100, 0 RGB 255, 18, 0 #ff1200 CMYK 100, 92, 41, 55 RGB 0, 14, 53 CMYK 0, 0, 0 6 RGB 241, 242, 242 DARK BLUE LIGHT GREY #000e35 #f1f2f2 CMYK 0, 0, 0, 26 RGB 196, 198, 200 MEDIUM GREY #c4c6c8 REMAX AUSTRALIAN STYLE GUIDE | 11

PORTRAIT 1 1 2 1 1 1 1 2 2 1 2 3 4 2 3 These boards offer multiple photo layout options in both landscape and portrait orientations. The agent or office ordering the signboard can select the layout that best suits their needs. Below is a range of layout variations available for photosignboards. LANDSCAPE 3 Photo Grid 12 | REMAX AUSTRALIAN STYLE GUIDE

Portrait photo boards are designed to prominently showcase the property image(s) while allowing the logo, colour, and orientation to be customised. The contact card is available in Dark Blue or Light Grey, with the option to include a team or agent logo. The example signboard shown is 1200mm x 1800mm, but all standard sizes can be produced or custom-ordered with printers, subject to REMAX Australia’s approval of the final proof. Tags: The REMAX logotype (with balloon) or the balloon alone must be placed in the top-right corner of the board. The REMAX tag is only available in horizontal orientation, not vertical. See page 11 for the tags allowed on these boards. Photos and Footer: Two options are available: images can cover 66% of the board to emphasise the property, or a 50% ratio to allow more space for text. The footer strip must be in REMAX Red. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include but not limited to: for sale, auction, for rent and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text or Dark Blue card with white text. All contact details are centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the space between the images. Profiles should ideally overlap the property image by 35%-50%. Two profiles can be side-by-side or stacked, depending on board size. Typography: Gotham Medium: Agent names, property heading, icon numbers and contact number. Gotham Book: Body text in 90% grey and left-aligned. Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without balloon) is permitted, centre-aligned on the contact card, below a keyline. Light Grey card: use black office logo and REMAX Red keyline. Dark Blue card: use white office logo and white keyline. Shorter office names can increase up to 25% to fill space. Office phone number, address or website may optionally appear below office logo. Team / Individual Logos: If a team logo is present, position the office logo left-aligned under body copy in black. Logo should be white on Dark Blue contact cards. Conjunctional Agents: Display company name and the phrase “In conjunction with:” above office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. Flagship | 1 1 2 4 5 7 6 2 2 3 3 4 5 6 7 8 8 9 9 10 10 PORTRAIT REMAX AUSTRALIAN STYLE GUIDE | 13

Flagship | 50% image boards LIGHT GREY 66% image boards 14 | REMAX AUSTRALIAN STYLE GUIDE

Flagship | 50% image boards DARK BLUE 66% image boards REMAX AUSTRALIAN STYLE GUIDE | 15

Flagship Landscape photo boards are designed to highlight the property image(s), with flexibility to adjust the logo tag, colours, and orientation. The contact card can be in Dark Blue or Light Grey, with the option to include a team or agent logo. The size shown is 2400 x 1800, though all standard sizes are available or can be created directly with printers, subject to REMAX Australia approval of the final template. Tags: The REMAX logotype (with balloon) or the balloon alone must be placed in the top-left corner of the board. The REMAX tag is available only in horizontal orientation, not vertical. See page 11 for the tags permitted on these boards. Photos and Footer: The bottom of the left-side property image must include a 90-degree feather gradient, ending at 82%. The gradient may be adjusted slightly depending on the image composition. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text, or Dark Blue card with white text. All contact details must be centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the spacing between the images. Profiles should ideally overlap the property image by 35%–50%. Two profiles can be side-by-side or stacked, depending on board size. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number. Gotham Book: Body text in 90% grey and left-aligned. Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without the balloon) is permitted, centre-aligned in the space to the right of body description below a red keyline. The office phone number, address, or website may optionally appear below the office logo. Team / Individual Logos: Team logos should be positioned above the office name and keyline. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. Flagship | 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 LANDSCAPE 16 | REMAX AUSTRALIAN STYLE GUIDE

Flagship LIGHT GREY DARK BLUE REMAX AUSTRALIAN STYLE GUIDE | 17

Collection The REMAX Collection boards mirror the flagship design, with three key differences: a dark blue bottom strip, a dark blue office logo, and a distinct logo tag. Only the REMAX Collections logo may be used, positioned top right on portrait boards (either dark blue with white logo or white with dark blue logo). This brand is reserved for luxury properties in the top 10% of market value within their area or suburb. Tags: Only the REMAX Collection logo is permitted on this board. The logo tag must be placed at the top right of the portrait board or top left for the landscape board, using either a Dark Blue tag with a white logo or a white tag with a Dark Blue logo. Photos & Footer: Two options are available: images can cover 66% of the board to emphasise the property, or 50% to allow more space for text. The footer strip must be in Dark Blue. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The red arrow should be centrealigned with the sale method Contact Card: Options: Light Grey card (5% grey) with 90% grey text, or Dark Blue card with white text. All contact details must be centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the spacing between the images. Profiles should ideally overlap the property image by 35%–50%. Two profiles can be side-by-side or stacked, depending on board size. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number. Gotham Book: Body text in 90% grey and left-aligned. Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without balloon) is permitted, centre-aligned on the contact card for portrait board or centrealigned to the right of body description on the landscape board. Light Grey card: use Dark Blue office logo and REMAX Red keyline. Dark Blue card: use white office logo and white keyline. Shorter office names may be increased by up to 25% to fill space. Office phone number, address, or website may optionally appear. Team / Individual Logos: Team logo positioning should reflect the same as on Flagship. The logo should be white on Dark Blue contact cards. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. 1 1 2 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 18 | REMAX AUSTRALIAN STYLE GUIDE

Collection The REMAX Commercial board mirrors the flagship design, with two key differences: a Medium Grey bottom strip and a distinct logo tag. Only the REMAX Commercial logo may be used, positioned top right on portrait boards (either REMAX Blue with white logo or white with coloured logo). Please note that the Dark Blue card option is not available for the commercial boards, only light grey. This brand is reserved for commercial properties. Tags: Only the REMAX Commercial logo is permitted on this board. The logo tag must be placed at the top right of the portrait board, and top left of the landscape board, using either a REMAX Blue tag with a white logo or a white tag with the coloured REMAX Commercial logo. Photos and Footer: Two options are available: images can cover 66% of the board to emphasise the property, or 50% to allow more space for text. The footer strip must be in Medium Grey. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The red arrow should be centrealigned with the sale method. Contact Card: Light Grey card (5% grey) with 90% grey text. All contact details must be centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the spacing between the images. Profiles should ideally overlap the property image by 35%–50%. Two profiles can be side-by-side or stacked, depending on board size. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number. Gotham Book: Body text in 90% grey and left-aligned. Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo in black (without the balloon) is permitted, centre-aligned on the contact card for portrait board or centre-aligned to the right of body description on the landscape board. Shorter office names may be increased by up to 25% to fill space. The office phone number, address, or website may optionally appear below the office logo. Team / Individual Logos: Team logo positioning should reflect the same as on Flagship. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. Commercial 1 1 2 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 REMAX AUSTRALIAN STYLE GUIDE | 19

Circle Boards Elements & colours PROFILE PHOTO IN CIRCLE CLEAR CUT PHOTO TAGS COLOURS REMAX RED CMYK 0, 100, 100, 0 RGB 255, 18, 0 #ff1200 CMYK 100, 92, 41, 55 RGB 0, 14, 53 CMYK 0, 0, 0 6 RGB 241, 242, 242 DARK BLUE LIGHT GREY #000e35 #f1f2f2 CMYK 90, 70, 0, 0 RGB 0, 67, 255 CMYK 0, 0, 0, 26 RGB 196, 198, 200 REMAX BLUE MEDIUM GREY #0043ff #c4c6c8 20 | REMAX AUSTRALIAN STYLE GUIDE

FClaoglslehciption The circle stock board is a reusable design, not tied to a specific property. It offers flexibility with interchangeable logo colours and the option of either a Dark Blue or REMAX Blue circle to highlight the sale method. Standard sizes are 1200mm x 1800mm (portrait) and 2400mm x 1800mm (landscape). Additional sizes may be produced directly with printers, subject to REMAX Australia’s approval of the final template. Tags: Only the horizontal REMAX logotype tags are permitted on this board, positioned top right. The balloon tag is not available for this design. See page 20 for tag options. Footer: The footer strip must be in REMAX Red. Sale Method and circle: The sale method should be in white. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The circle can be either REMAX Blue or Dark Blue. Contact Card: Option: Light Grey card (5% grey). Agent Profiles: Clear-cut profile images are permitted on portrait boards only and should be right aligned. Landscape: Agent and office contact details are centre-aligned, with contact details positioned underneath. Typography: Gotham Medium: Agent names Gotham Book: Contact details Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without the balloon) is allowed in black. Portrait: Left-aligned below the red keyline. Landscape: Centre-aligned at the bottom of the contact card. Optional details, such as phone number, address, or website, may be included. Team / Individual Logos: Portrait: If a team logo is used, place it under the agent profile. On two-agent boards or boards with clear-cut profiles, position the team logo to the left above the office name. Landscape: Logo to be placed centre-aligned, above office logo. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: The QR code may be placed above the office logo or below the agent profile image, depending on the board layout. It replaces the team or individual logo, as both cannot be displayed together. Flagship 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 REMAX AUSTRALIAN STYLE GUIDE | 21

Flagship | PORTRAIT 22 | REMAX AUSTRALIAN STYLE GUIDE

Flagship | LANDSCAPE REMAX AUSTRALIAN STYLE GUIDE | 23

FClaoglslehciption The collections circle stock board mirrors the flagship design, with three key differences: a dark blue bottom strip, a dark blue office logo, and a distinct logo tag. Only the REMAX Collections logo may be used, positioned top right on portrait and landscape boards (either dark blue with white logo or white with dark blue logo). This brand is reserved for luxury properties in the top 10% of market value within their area or suburb. Standard sizes are 1200mm x 1800mm (portrait) and 2400mm x 1800mm (landscape). Additional sizes may be produced directly with printers, subject to REMAX Australia’s approval of the final template. Tags: Only the horizontal REMAX Collections logo is permitted on this board, positioned top right, using either a Dark Blue tag with a white logo or a white tag with a Dark Blue logo. Footer: The footer strip must be in Dark Blue. Sale Method and circle: The sale method should be in white. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The circle can be in Dark Blue for the Collections boards. Contact Card: Light Grey card (5% grey). Agent Profiles: Portrait: Agent profile should ideally overlap the property image by 35%. On two-agent boards, profiles are stacked, with agent details left-aligned. Clear-cut profile images are permitted on portrait boards only. Landscape: Agent and office contact details are centre-aligned, with contact details positioned underneath. Typography: Gotham Medium: Agent names Gotham Book: Contact details Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without the balloon) is allowed in Dark Blue. Portrait: Left-aligned below the red keyline. Landscape: Centre-aligned at the bottom of the contact card. Optional details, such as phone number, address, or website, may be included. Team / Individual Logos: Portrait: If a team logo is used, place it under the agent profile. On two-agent boards or boards with clear-cut profiles, position the team logo to the left above the office name. Landscape: To be placed centre-aligned, above the office logo. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: The QR code may be placed above the office logo or below the agent profile image, depending on the board layout. The QR code replaces the team or individual logo, as both cannot be displayed together. Collection 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 24 | REMAX AUSTRALIAN STYLE GUIDE

FClaoglslehciption The commercial circle stock board mirrors the flagship design, with three key differences: a REMAX Blue bottom strip, a grey circle (26% grey) and a distinct logo tag. Only the REMAX Commercial logo may be used, positioned top right on portrait boards (either dark blue with white logo or white with dark blue logo). This brand is reserved for commercial properties. Tags: Only the horizontal REMAX Commercial logo is permitted on this board, positioned top right, using either a REMAX Blue tag with a white logo or a white tag with the REMAX Blue logo. Footer: The footer strip must be in Medium Grey. Sale Method and circle: The sale method should be in white. Sale methods include, but are not limited to: for sale, auction, for rent, and lease. The circle can be in Light Grey only for the Commercial boards (26% grey) and method in dark grey (86%) Contact Card: Option: Light Grey card (5% grey). Agent Profiles: Portrait: Agent profile should ideally overlap the property image by 35%. On two-agent boards, profiles are stacked, with agent details left-aligned. Clear-cut profile images are permitted on portrait boards only. Landscape: Agent and office contact details are centre-aligned, with contact details positioned underneath. Typography: Gotham Medium: Agent names Gotham Book: Contact details Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without the balloon) is allowed in Black. Portrait: Left-aligned below the red keyline. Landscape: Centre-aligned at the bottom of the contact card. Optional details, such as phone number, address, or website, may be included Team / Individual Logos: Portrait: If a team logo is used, place it under the agent profile. On two-agent boards or boards with clear-cut profiles, position the team logo to the left above the office name. Landscape: To be placed centre-aligned, above the office logo. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: The QR code may be placed above the office logo or below the agent profile image, depending on the board layout. The QR code replaces the team or individual logo, as both cannot be displayed together. Commercial 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 10 9 9 10 8 REMAX AUSTRALIAN STYLE GUIDE | 25

Stock Boards Elements & colours TAGS COLOURS CLEAR CUT PHOTO BALLOON LOGO CMYK 100, 92, 41, 55 RGB 0, 14, 53 DARK BLUE #000e35 CMYK 2, 2, 7, 2 RGB 247, 245, 238 CREAM #f7f5ee *When the secondary logo tag is used on this board, the balloon logo must also be present on the board as shown in the templates. 26 | REMAX AUSTRALIAN STYLE GUIDE

Stock boards are designed to be a simple design, not tied to a specific property. They use the refined navy and cream brand colours and allow a choice to utilise either colour template depending on your preference or surroundings. Tags: The primary and secondary REMAX logo tags can be used and placed top right corner of the board. The REMAX tag is available only in horizontal orientation. Where the secondary logo tag is used, the REMAX balloon logo must be present on the board as shown in the template design. Agent Profiles: Only clear-cut images are allowed on this board; none in circles or other frames. Sale Method: Sale methods include, but are not limited to: for sale, auction, for rent, and lease. Gradient feather: On 2-agent boards, agent profiles are feathered out at the bottom with a Cream or Dark Blue (depending on the board) gradient fading out at 70% at a 90-degree angle. Typography: Gotham Bold: Agent names, either in all caps or lowercase. Gotham Book: Contact details (emails may replace numbers) Gotham Light and Bold: For sale methods, Light for the first word and Bold for the second word. Single words, use Bold. Berthold: For office names following the REMAX logotype. Cream boards: all text to be in Dark Blue Dark Blue boards: all text to be in Cream Kerning: Adjust the spacing between individual letters to maintain visual balance. For agent names, set kerning to 280 when using all uppercase, and 0 when using lowercase. Office Logo: Secondary office logo (without the balloon) is permitted. One-agent boards: Right-aligned Two-agent boards: Centre-aligned Dark Blue board: Use Cream logo under Dark Blue keyline Cream board: Use Dark Blue logo under a Cream keyline Exception: Where the Collections or Commercial tag is used, the primary office logo with the balloon must be applied. Team / Individual Logos: If a team logo is present, position it above the office logo. One-agent boards: Right-aligned Two-agent boards: Centre-aligned When using the secondary REMAX logo and balloon logo layout, the team logo cannot be present due to space limitations. Conjunctional Agents: Display company name and phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo. Portrait 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 9 9 8 REMAX AUSTRALIAN STYLE GUIDE | 27

Flagship, Collection & Commercial 28 | REMAX AUSTRALIAN STYLE GUIDE

Tags: The primary and secondary REMAX logo tags can be used and placed top right corner of the board. The REMAX tag is available only in horizontal orientation. Where the secondary logo tag is used, the REMAX balloon logo must be present on the board as shown in the template design. Agent Profiles: Only clear-cut images are allowed on this board; none in circles or other frames. Sale Method: Sale methods include, but are not limited to: for sale, auction, for rent, and lease. Gradient feather: Agent profiles are feathered out at the bottom with a Cream or Dark Blue (depending on the board) gradient fading out at 70% at a 90-degree angle. Typography: Gotham Bold: Agent names, either in all caps or lowercase. Gotham Book: Contact details (emails may replace numbers) Gotham Light and Bold: For sale methods, Light for the first word and Bold for the second word. Single words, use Bold. Berthold: For office names following the REMAX logotype. Cream boards: all text to be in Dark Blue Dark Blue boards: all text to be in Cream Kerning: Adjust the spacing between individual letters to maintain visual balance. For agent names, set kerning to 280 when using all uppercase, and 0 when using lowercase. Office Logo: Secondary office logo (without the balloon) is permitted left aligned. Dark Blue board: Use Cream logo under Dark Blue keyline Cream board: Use Dark Blue logo under a Cream keyline Exception: Where the Collections or Commercial tag is used, the primary office logo with the balloon must be applied. Team / Individual Logos: If a team logo is present, position it above the office logo, also left aligned. Conjunctional Agents: Display company name and phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo. Landscape 1 2 3 4 5 6 7 8 9 1 3 5 7 8 9 6 2 4 REMAX AUSTRALIAN STYLE GUIDE | 29

Flagship, Collection & Commercial 30 | REMAX AUSTRALIAN STYLE GUIDE

Tri-Colour Boards Elements & colours LOGOS COLOURS CLEAR CUT PHOTO BRIDGE RED CMYK 4, 100, 90, 30 RGB 170, 17, 32 CMYK 100, 85, 39, 45 RGB 12, 39, 73 BRIDGE BLUE #AA1120 #0C2749 REMAX AUSTRALIAN STYLE GUIDE | 31

FClaoglslehciption The tri-colour boards are supplied by REMAX International and must not be altered in any way. A dedicated space has been allocated for team or individual logos to ensure consistency across all REMAX boards. These guidelines must be adhered to without exception. Standard sizes are 1200mm x 1800mm (portrait) and 1800mm x 1200mm (landscape). Additional sizes may be produced directly with printers, subject to REMAX Australia’s approval of the final template. Header and Footer: The header consists of the Bridge Red strip, a white centre, and the Bridge Blue footer strip. The header must include the sale method, centered in uppercase white text. Approved sale methods include, but are not limited to: For Sale, Auction, For Rent, and Lease. The footer must always display the office name and phone number/website in Gotham Bold Narrow, uppercase, and white. Logos: Portrait: Only the primary REMAX logo (with balloon) is permitted, positioned directly beneath the top red strip. Landscape: The REMAX Balloon icon must always overlap both the red and blue strips slightly so it remains a dominant element on the board, and always left aligned on the board. Typography: Gotham Bold Narrow: To be used for agent names, contact details, and the office name (no office logos permitted). Portrait board: All text center-aligned Landscape board: All text left-aligned Team / Individual Logos: Portrait: If a team logo is used, it may be placed above the agent profile or at the bottom of the board where no profile images appear. Landscape: The logo must be left-aligned, positioned beneath agent names and contact details. QR Code: The QR code may be placed in the location allocated for a team logo. A board cannot include both a QR code and a team logo. Agent Profiles: Only clear-cut images are permitted on these boards, none in frames. Conjunctional Agents: The company name and the phrase “In conjunction with:” must be displayed above the office name, in lowercase, using Gotham Medium font. 1 1 2 2 3 3 4 4 5 5 6 7 7 6 Red, white, blue 32 | REMAX AUSTRALIAN STYLE GUIDE

Variations | PORTRAIT REMAX AUSTRALIAN STYLE GUIDE | 33

Variations | LANDSCAPE 34 | REMAX AUSTRALIAN STYLE GUIDE

Commercial Corflutes Elements & colours LOGOS COLOURS CLEAR CUT PHOTO CMYK 0, 0, 0, 26 RGB 196, 198, 200 CMYK 0, 0, 0, 86 RGB 35, 35, 35 MEDIUM GREY CHARCOAL #c4c6c8 #232323 REMAX AUSTRALIAN STYLE GUIDE | 35

FClaoglslehciption The Commercial Stock boards feature a solid grey finish to distinguish them from other board types and to highlight the commercial brand colour palette. They provide space for a few lines of text to display property details. Commercial Corflute Tags: Three colours of tags are available on this board. See page 35 for options. Agent Profiles: Only clear-cut images are allowed on this board; none in circles or other frames. Sale Method: Sale methods include, but are not limited to: for sale, auction, tender, and for lease. Gradient feather: Agent profiles are feathered out at the bottom with a Medium Grey (depending on the board) gradient fading out at 70% at a 90-degree angle. Typography: Gotham Bold: Agent names, either in all caps or lowercase. Gotham Book: Contact details (emails may replace numbers) Gotham Light and Bold: For sale methods, Light for the first word and Bold for the second word. Single words, use Bold. Berthold: For office names following the REMAX logotype. Colour: All text appears in Charcoal Grey. Kerning: Adjust the spacing between individual letters to maintain visual balance. For agent names, set kerning to 280 when using all uppercase, and 0 when using lowercase. Office Logo: Either the secondary or primary logo are permitted. If using the secondary office logo, the REMAX balloon logo is required to be positioned to the left of the keyline and office logo as shown in designs. The balloon logo should be double the height of the office name. Team / Individual Logos: If a team logo is present, position it above the office logo. Conjunctional Agents: Display company name and phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo. 1 2 3 4 5 6 7 8 9 1 5 4 6 7 8 9 3 2 36 | REMAX AUSTRALIAN STYLE GUIDE

Variations | PORTRAIT REMAX AUSTRALIAN STYLE GUIDE | 37

Variations | LANDSCAPE 38 | REMAX AUSTRALIAN STYLE GUIDE

Non-Compliant This Design and Style Guide has been produced to assist the REMAX Australian network and suppliers to ensure the consistency and high quality of marketing materials that carry the REMAX Brand within our market. This guide outlines corporate requirements regarding the use of Property Advertising and delivering this to the consumer. Consistent use of this guide will help us build on existing brand recognition and clearly differentiate REMAX’s value and point of difference through the property industry. This document provides examples of non-compliant signboard templates. The misuses of the Australian Style Guide negatively impact everyone in the REMAX Australia network. REMAX members are encouraged to contact the REMAX Australia Marketing team with any questions around the templates or to share information about non-compliance by other affiliates. In accordance with the signed addendum, each office must comply with this guide to ensure the unity of the brand is kept in representing a consistent look to our consumer. For further assistance, information and proofing, please contact your Business Growth Manager or REMAX Australia, via marketing@remax.com.au. Contact Card Colour for photo boards: Only the contact card may appear in Dark Blue or Light Grey. No other parts of the board may be coloured. Footer and arrow on photo boards The footer and arrow should be in REMAX Red. Exceptions: Footers on commercial boards use Medium Grey, and footers on the collection board use Dark Blue. The arrow always remains red, regardless of board type. REMAX® Logotype Integrity: An office logo must never replace the REMAX® logotype in the tag. The standalone logotype must always include the registration mark. Logo Tag Usage: The logo tag must always appear in one of the approved variations outlined in this guideline. Refer to each design for brand-specific requirements. The tag is available in horizontal orientation only. Team/Individual Logos: All team logos must be approved by the Marketing team at head office prior to print. Busy or cluttered logos will not be accepted. The office logo may not be removed and must be included on all signboard options where specified. 1 1 2 2 2 3 3 4 5 4 5 REMAX AUSTRALIAN STYLE GUIDE | 39

Sold Stickers Once a property is sold or under contract, you may place a SOLD, SOLD BY, or UNDER CONTRACT sticker on the signboard to indicate its status. While designs are not mandatory, REMAX Australia can provide assistance if required. 40 | REMAX AUSTRALIAN STYLE GUIDE

03 Directionals P42 Directionals Whilst directional signs are not part of a mandatory template, the following designs present a bold yet simple style, offering a range of options to highlight agents and connect consumers with properties. REMAX AUSTRALIAN STYLE GUIDE | 41

Directionals 42 | REMAX AUSTRALIAN STYLE GUIDE

04 NEWSPAPER ADS P44 Newspaper Ads Overview P45 REMAX Flagship P47 REMAX Collection P49 REMAX Commercial P51 Non-compliant Newspaper Ads REMAX Australia’s newspaper advertising designs are crafted to promote properties in local magazines and newspapers across the nation. These provided designs ensure a cohesive and powerful message, enhancing the impact of the REMAX brand. While additional templates can be created to meet specific needs, they must adhere to the guidelines outlined in this document. REMAX Australia is committed to collaborating with members to develop appropriate templates that align with these standards. REMAX AUSTRALIAN STYLE GUIDE | 43

Newspaper Ads Elements & colours PROFILE PHOTO IN CIRCLE TAGS COLOURS REMAX RED CMYK 0, 100, 100, 0 RGB 255, 18, 0 #ff1200 CMYK 100, 92, 41, 55 RGB 0, 14, 53 CMYK 0, 0, 0 6 RGB 241, 242, 242 DARK BLUE LIGHT GREY #000e35 #f1f2f2 CMYK 0, 0, 0, 26 RGB 196, 198, 200 MEDIUM GREY #c4c6c8 44 | REMAX AUSTRALIAN STYLE GUIDE

Flagship The newspaper ads are designed to prominently showcase the property image(s), while allowing flexible placement and variation of the logo, colour, and orientation. The contact card can be customised in Dark Blue or Light Grey, and may include either the team or individual agent logo. The example shown on the right is full-page (278mm x 350mm). All template sizes are available for printers through REMAX Australia. Tags: The REMAX logotype (with balloon) or the balloon alone must be placed in the top-right corner of the board. The REMAX tag is available only in horizontal orientation, not vertical. See page 36 for the tags permitted on these boards. Footer: The footer strip must be in REMAX Red. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include but not limited to: for sale, auction, for rent and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text or Dark Blue card with white text. All contact details are centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the space between the images. Profiles should ideally overlap the property image by 35%-50%. Two profiles must be side-by-side. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number Gotham Book: Body text in 90% grey, left-aligned Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold. Berthold: For office names following the REMAX logotype. Office Logo: Secondary office logo (without the balloon) is permitted, centre-aligned on the contact card, below a keyline. Light Grey card: use black office logo and REMAX Red keyline. Dark Blue card: use white office logo and white keyline. Shorter office names can be increased by 25% to fill space. Team / Individual Logos: If a team logo is present, position the office logo left-aligned under body copy in black. Office phone number, address, or website can optionally appear below office logo. Logo should be white on Dark Blue contact cards. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. Flagship 1 1 2 2 9 4 5 6 8 10 3 3 7 4 5 6 7 8 9 10 REMAX AUSTRALIAN STYLE GUIDE | 45

Newspaper advertisements are available in a range of sizes, including double-page spreads, full pages, half pages, and quarter pages. All variations and combinations are included in the design files, which can be provided upon request. Below are examples of each of these sizes. Flagship Full Page Newspaper Ad Half Page Newspaper Ad Quarter Page Newspaper Ad Full Spread Newspaper Ad 46 | REMAX AUSTRALIAN STYLE GUIDE

Collection The REMAX Collections newspaper ads mirror the flagship design, with three key differences: a dark blue bottom strip, a dark blue office logo, and a distinct logo tag. Only the REMAX Collections logo may be used, positioned top right on the ads (either dark blue with white logo or white with dark blue logo). This brand is reserved for luxury properties in the top 10% of market value within their area or suburb. Tags: Only the REMAX Collections logo is permitted on these newspaper ads. The logo tag must be placed at the top right of the ad, using either a Dark Blue tag with a white logo or a white tag with a Dark Blue logo. Footer: The footer strip must be in Dark Blue. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include but not limited to: for sale, auction, for rent and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text or Dark Blue card with white text. All contact details are centre-aligned. Agent Profiles: Display in circular frames with a white outline matching the space between the images. Profiles should ideally overlap the property image by 35%-50%. Two profiles must be side-by-side. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number Gotham Book: Body text in 90% grey, left-aligned Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold Berthold: For office names following the REMAX logotype Office Logo: Secondary office logo (without the balloon) is permitted, centre-aligned on the contact card, below a keyline. Light Grey card: Use Dark Blue office logo and REMAX Red keyline Dark Blue card: Use white office logo and white keyline. Shorter office names may be increased by up to 25% to fill space. Team / Individual Logos: If a team logo is present, position the office logo left-aligned under body copy in black. Office phone number, address, or website can optionally appear below office logo. Logo should be white on Dark Blue contact cards. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. 1 2 3 4 5 6 7 8 9 10 1 2 9 4 5 6 8 10 3 7 REMAX AUSTRALIAN STYLE GUIDE | 47

Newspaper advertisements are available in a range of sizes, including double-page spreads, full pages, half pages, and quarter pages. All variations and combinations are included in the design files, which can be provided upon request. Below are examples of each of these sizes. Collection Full Page Newspaper Ad Half Page Newspaper Ad Quarter Page Newspaper Ad Full Spread Newspaper Ad 48 | REMAX AUSTRALIAN STYLE GUIDE

Commercial The REMAX Collections newspaper ads mirrors the flagship design, with two key differences: a REMAX blue bottom strip and a distinct logo tag. Only the REMAX Commercial logo may be used, positioned top right on portrait boards (either REMAX Blue with white logo or white with coloured logo). Please note that the Dark Blue card option is not available for the commercial boards, only light grey. This brand is reserved for commercial properties. Tags: Only the REMAX Commercial logo is permitted on this board. The logo tag must be placed at the top right of the ad, using either a REMAX Blue tag with a white logo or a white tag with the coloured Commercial logo. Footer: The footer strip must be in REMAX Blue. Icons & Sale Method: All icons and the sale method should be in Dark Blue. Sale methods include but not limited to: for sale, auction, for rent and lease. The red arrow should be centrealigned with the sale method. Contact Card: Options: Light Grey card (5% grey) with 90% grey text only. Agent Profiles: Display in circular frames with a white outline matching the space between the images. Profiles should ideally overlap the property image by 35%-50%. Two profiles must be side-by-side. Typography: Gotham Medium: Agent names, property heading, icon numbers, and contact number Gotham Book: Body text in 90% grey, left-aligned Gotham Light and Bold: For sale methods, use Light for the first word and Bold for the second word. For single words, use Bold Berthold: For office names following the REMAX logotype Office Logo: Secondary office logo in black (without the balloon) is permitted, centre-aligned on the contact card, below a keyline. Team / Individual Logos: If a team logo is present, position the office logo left-aligned under body copy in black. Office phone number, address, or website can optionally appear below office logo. Conjunctional Agents: Display the company name and the phrase “In conjunction with:” above the office name and keyline. QR Code: May replace the team logo or be positioned in place of body copy text. 1 2 3 4 5 6 7 8 9 10 1 2 8 6 5 4 10 9 3 7 In conjunction with REMAX AUSTRALIAN STYLE GUIDE | 49

Newspaper advertisements are available in a range of sizes, including double-page spreads, full pages, half pages, and quarter pages. All variations and combinations are included in the design files, which can be provided upon request. Below are examples of each of these sizes. Commercial Full Page Newspaper Ad Half Page Newspaper Ad Quarter Page Newspaper Ad Full Spread Newspaper Ad 50 | REMAX AUSTRALIAN STYLE GUIDE

Non-Compliant This Design and Style Guide has been produced to assist the REMAX Australian network and suppliers to ensure the consistency and high quality of marketing materials that carry the REMAX Brand within our market. This guide outlines corporate requirements regarding the use of Property Advertising and delivering this to the consumer. Consistent use of this guide will help us build on existing brand recognition and clearly differentiate REMAX’s value and point of difference through the property industry. This document provides examples of non-compliant newspaper templates. The misuses of the Australian Style Guide negatively impacts everyone in the REMAX Australia network. REMAX members are encouraged to contact the REMAX Australia Marketing team with any questions around the templates or to share information about non-compliance by other affiliates. In accordance with the signed addendum, each office must comply with this guide to ensure the unity of the brand is kept in representing a consistent look to our consumer. For further assistance, information and proofing, please contact your Business Growth Manager or REMAX Australia, via marketing@remax.com.au. Contact Card Colour: Only the contact card may appear in Dark Blue or Light Grey. No other parts of the newspaper ad may be coloured. Footer and Arrow The footer and arrow should be in REMAX Red. Exceptions: Footers on commercial boards use Medium Grey, and footers on the collection board use Dark Blue. The arrow always remains red, regardless of the brand used. REMAX® Logotype Integrity: An office logo must never replace the REMAX® logotype in the tag. The standalone logotype must always include the registration mark. Logo Tag Usage: The logo tag must always appear in one of the approved variations outlined in this guideline. Refer to each design for brand-specific requirements. The tag is available in horizontal orientation only. Team/Individual Logos: All team logos must be approved by the Marketing team at head office prior to print. Busy or cluttered logos will not be accepted. The office logo may not be removed and must be included on all signboard options where specified. 1 1 3 4 5 2 2 2 3 4 5 REMAX AUSTRALIAN STYLE GUIDE | 51

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