The Power of the Brand
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3 There’s a real magic to having one of Australia’s best-known brands behind you when it really matters most. Our remarkable story began in 1883 when property pioneers Tom Raine and Joseph Horne first opened for business in Wentworth Court, Elizabeth Street in Sydney. From the very start, they established a set of business practices that continue to guide and inspire us to this day. We are committed to personalised service and forging a tradition of excellence in sales, leasing, management and consulting services across all types of property. In the 1970s, the Raine & Horne network decided to franchise nationally which was a watershed moment for us. Today, we have offices in every state and territory of Australia, as well as internationally. A fourth generation, and proudly 100% Australian owned family business, today we are one of the oldest family-owned firms in the Southern Hemisphere. We are proud of our heritage; however, it’s our ability to integrate this long history into a modern vision which allows the brand to remain an industry leader with a powerful market presence. Our experience is your advantage Tom Raine Joseph Horne Ned Raine Max Raine Angus Raine 1973 2013 1953 1883
4 We’re a multi-branded organisation that’s always adapting to the continuing sophistication of the global real estate market. Our Values Integrity We pride ourselves on always doing the right thing - acting in our clients best interests’ is non-negotiable. Collaboration We are greater than the sum of our parts and know that working together is crucial for success. Knowledge We embrace change through perpetual learning and development. Innovation We embrace creativity, innovation and continuous improvement. We implement cutting-edge technology to create a seamless customer experience. Reliability We are there every step of the way. We are authentic, dependable and aim to deliver consistency always. Professional We support and develop our teams to be the best they can be.
5 Vision & growth We provide a comprehensive and integrated range of property services across our four distinct brands – Residential, Commercial, Rural and Our Broker Financial Services. Committed to making property dreams come true across the globe. We opened our first office on Elizabeth Street, Sydney in 1883. Today, we consistently sell over $10 billion worth of property each year and manage over 135,000 properties across the globe. As we’ve grown, so too has our brand awareness; each week, thousands of people see our trusted and familiar brand in print, online, on signboards and in shop fronts across the country. Over the generations, we have carefully grown and recruited like-minded individuals with a shared vision to grow the business based on a foundation of trust and memorable experiences. Over the years we have refined our brand and combined our many strengths with a sophisticated, contemporary and genuinely welcoming look & feel that encapsulates our dedication to evolution. That’s the core passion of the Raine & Horne network; a network of over 350 offices that continue to grow, strengthen and evolve.
6 We are at the forefront of all the latest technology. In addition to our award-winning website, we have developed a suite of cutting-edge products. Our industry-first ‘DigiKitPlus’ platform provides tailored and stylish digital proposals to clients within just minutes. Purpose-built for the Raine & Horne network, this multimillion-dollar development streamlines each agent-client interaction with a proposal document that can be read and shared anywhere with anyone. DigiKitPlus was built using sophisticated coding which analyses, interprets and presents tailored data to help clients make one of the biggest decisions in their life. Developed to meet the busy demands of our clients, agents can provide personalised, relevant and highly sophisticated information in an instant, digital document. We have also developed a ground-breaking, AI-driven platform ‘Amplify’ that attracts more buyers and tenants by increasing online exposure through social media. Amplify uses the latest in digital marketing technology to place property ads across social media sites and search engines including Facebook, Instagram and Google, targeting audiences based on their online profile and behaviours. Amplify creates up to 100+ different online ads, putting property ahead of the competition. Diversity & evolution
7 - Angus Raine, Executive Chairman “Although we are proud of our long history we are a forward-thinking, dynamic & diverse business.”
8 Being part of a heritage real estate business with the scale, expertise and capability of Raine & Horne represents an incredible opportunity for our business owners, agents and international community.
9 Our status as a recognised ‘Superbrand’ means we are synonymous with consumer trust. Raine & Horne was voted as one of Australia’s most trusted brands by a panel of highly respected and experienced business and marketing individuals. We have been rated as one of Australia’s highest profile real estate companies, with extremely high recall among buyers, sellers and investors. Now a multi-national organisation, with a network that has evolved and flourished over the years, Raine & Horne is one of the world’s most substantial real estate groups. Our Australasian network provides an invaluable source of local demographic and market information for our clients, as well as a platform to market their property internationally in a cost-effective, direct, and well-informed way. Raine & Horne’s customer-first philosophy is another important element that elevates our brand in the marketplace. For sellers and buyers, this consistency of reputation and performance reduces risk, as people are more likely to contact a company they know and have a connection with. Put simply, people are more likely to seek out a brand which they know and trust. This is the Raine & Horne marketing advantage. The Real Estate Superbrand
10 “Even with such long-standing history, we are continually evolving to ensure we remain ahead of the pack and leaders within the market.” - Angus Raine, Executive Chairman Raine & Horne’s shopfront offices, 70 Pitt Street, Sydney, 1915.
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