Your Property, Our Experience.
Contents 04 Who we are 06 What you need to know about Property Management 08 Our expert Property Managers 10 Commonly asked questions 14 Tools to make your life easier 2
Photo credit: Raine & Horne Strathalbyn | Rural SA 3
Who we are There’s a real magic to having one of Australia’s best-known brands behind you when it really matters most. Our remarkable story began in 1883 when property pioneers Tom Raine and Joseph Horne first opened for business in Wentworth Court, Elizabeth Street in Sydney. From the very start, they established a set of business practices that continue to guide and inspire us to this day. We are committed to personalised service and forging a tradition of excellence in sales, leasing, management and consulting services across all types of property. In the 1970s, the Raine & Horne network decided to franchise nationally which was a watershed moment for us. Today, we have offices in every state and territory of Australia, as well as internationally. A fourth generation, and proudly 100% Australian owned family business, today we are one of the oldest family-owned firms in the Southern Hemisphere. We are proud of our heritage; however, it’s our ability to integrate this long history into a modern vision which allows the brand to remain an industry leader with a powerful market presence. Tom Raine Joseph Horne Ned Raine Max Raine Angus Raine 1973 2013 1953 1883 4
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While a high quality, well-located investment property can generate long term capital growth and competitive yields, it’s important to note that property is not a “set and forget” investment such as a savings account, term deposit or a bond. Securing the right investment property and suitable financing is only the start of the property investment process. Maintaining the value of your property investment involves a combination of time and experience. What you need to know about Property Management This is why it’s essential to engage the expertise of a skilled Raine & Horne property manager, who you can engage and communicate with, and who understands the need to maximise your investment returns. Your Raine & Horne property manager will also work to effectively manage costs, to maintain the value of your investment property, and to minimise your risk by selecting a quality tenant. We have over 141 years of experience and manage over 120,000 properties across Australia. Let us look after you. 7
Like all investments, real estate performs better when its managed professionally. This is where your dedicated Raine & Horne property manager comes in. Our skills and experience will save you time as we expertly manage the day-to-day tasks associated with maintaining a rental property. Our Property Managers are experts in: • Providing you with an accurate property rental guide in line with current market trends. • Securing the best possible tenant in the shortest possible time. • Keeping you informed of any issues concerning your property. • Maximising your returns by ensuring the property is well maintained through regular routine inspections, promptly attending to maintenance and recommendations to boost the property’s appeal. • Understanding our marketplace to ensure you are fully aware of how your investment property is performing. • Taking care of your tenant and ensuring they have a great experience and love living in your property. This gives you the peace of mind that your investment is being professionally managed, meaning you can relax knowing your property is in safe hands. Our expert Property Managers 8
Photo credit: Raine & Horne Marrickville | Dulwich Hill 9
Do you want the best people looking after your asset? With Raine & Horne you can be assured that your property manager will undertake comprehensive inspections prior to and after your tenant moves out of the property. Our role is to give you feedback on your property’s internal and external condition, noting any immediate repairs or future maintenance requirements. This is why our property managers have a network of tradespeople at their fingertips, giving them the capacity to deal with any repairs, and thus saving you the arduous task of arranging and monitoring repair work. How do you secure the best possible tenants? Tenancy selection isn’t straight forward, and it’s critical to ensuring the performance of your investment. At Raine & Horne we take the hassle out of tenant selection by ensuring that all prospective tenants comply with comprehensive checks on matters such as identity, employment, former tenancy history and much more. Ultimately, the choice is up to you, but our aim is to find you the very best tenant for your property. Are you up to date with legislation? In every state and territory, there are rules and regulations that protects the rights of both the property investor and the tenant. It’s possible that many DIY property investors and inexperienced property agents aren’t fully aware of the rules and as a result, this can lead to infringements on your rights or those of your tenants. Your Raine & Horne property manager will always be informed of current legislation, making sure your investment is handled responsibly and correctly. Do first impressions make a difference? First impressions count, and it’s important to prepare a rental home in a way that maximises its appeal to your potential tenants. Our property managers are highly trained and can provide recommendations on how to improve your property, while we can also coordinate cleaners, gardeners, and tradespeople at your request to create the best first impression. 10
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Are property management fees tax deductable? Yes, the Australian Tax Office deems property management a professional service. Therefore the fees you pay your property manager can be claimed as a tax deduction on your income tax return. The tax man considers property management a necessary expense landlords incur to maintain and manage rental property. Property investors can claim these expenses as a deduction on their income tax return under the category of “Managing agents’ fees”. These fees include the cost of advertising for tenants, tenant screening, rent collection, and property maintenance. It is important to note that property investors can only claim a tax deduction for property management fees related to their rental income. The expenses cannot be claimed as a tax deduction if the property is used for personal purposes or not rented out. As always, you should consult your accountant for specific advice on tax deductions related to property management fees. Do you need efficient administration and rent control? Your Raine & Horne property manager can take responsibility for all aspects of property administration, including the timely collection of rent, as well as the payment of rates, insurance and service charges. Additionally, we provide regular, easy-tounderstand statements of income and expenditure which will make tax reporting a simpler task. Your Raine & Horne property manager will also regularly advise you on your property’s current rental value and make recommendations regarding rent variations. 12
Do you want to be kept up to date on market conditions? We know the performance of your investment property is important to you, and that’s why Raine & Horne will keep you up to date on our opinion of your property’s market value. We know the performance of your investment property is important to you, and that’s why Raine & Horne will keep you up to date on our opinion of your property’s market value. This assessment allows you to review your return on investment and your property’s capital growth, based on the current estimated selling price. The information provided may result in the decision to purchase another property for your portfolio based on the equity built up in your existing investment. Do you want service you can rely on? Raine & Horne’s reputation is built on the premise that good service, in all facets of business, is paramount. We’re confident that the service we provide to our clients is first-rate, as is the strength of our negotiation skills and our willingness to provide every possible service for all property types – be they residential, retail, commercial, industrial or rural. 13
Connect We are pleased to offer our customers Raine & Horne Connect, powered by industry leader Direct Connect who take the hassle out of moving. Raine & Horne Connect offers a one-stop shop for all of your utility and insurance needs. We can assist buyers and tenants to connect electricity, gas, and water and arrange their internet, phone, Pay TV, cleaning, removalists and truck hire. And best of all, it’s a free, no obligations service. For more information on Raine & Horne Connect, speak to your local Raine & Horne agent today. Tools to make your tenants life easier 14
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