The Power of the Brand
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3 There’s a real magic to having one of Australia’s best-known brands behind you when it really matters most. Our remarkable story began in 1883 when property pioneers Tom Raine and Joseph Horne first opened for business in Wentworth Court, Elizabeth Street in Sydney. From the very start, they established a set of business practices that continue to guide and inspire us to this day. We are committed to personalised service and forging a tradition of excellence in sales, leasing, management and consulting services across all types of property. In the 1970s, the Raine & Horne network decided to franchise nationally which was a watershed moment for us. Today, we have offices in every state and territory of Australia, as well as internationally. A fourth generation, and proudly 100% Australian owned family business, today we are one of the oldest family-owned firms in the Southern Hemisphere. We are proud of our heritage; however, it’s our ability to integrate this long history into a modern vision which allows the brand to remain an industry leader with a powerful market presence. Our experience is your advantage Tom Raine Joseph Horne Ned Raine Max Raine Angus Raine 1973 2013 1953 1883 Disclaimer: Information contained herein is gathered from sources we deem to be reliable however warrant no guarantee as to its accuracy. It is not intended as legal, financial, or investment advice and should not be construed as such. Before making any commitment of a legal or financial nature you should seek advice from a qualified and registered legal practitioner, tax accountant, or financial or investment adviser. All rights reserved.
4 The Power of the Brand The Right Brand For You The right brand makes a real difference to your sale. Local knowledge, market experience and drive to achieve the best result possible is our recipe for success. We understand that selling or buying a property can be a daunting task, but with our expertise, we make the process smooth and stress-free. Our team is dedicated to providing personalised service tailored to your unique needs, ensuring that you get the best possible outcome. Whether you’re a first-time buyer, seasoned seller or an experienced investor, we are committed to guiding you every step of the way. Our proven strategies, attention to detail and superior brand presence ensures that your property stands out in the market. A strong network means individual agents are supported and have the reach your property needs. Our entire network offers our clients access to specialist advice, leading digital marketing solutions as well as our inter-office referral system. It’s a great advantage for properties that require exposure beyond the local market – even internationally. With our extensive reach and resources, we ensure your property gets maximum visibility, The brand of choice attracting the right buyers or tenants. We pride ourselves on delivering exceptional results, combining local expertise with a global perspective to meet your real estate goals efficiently and effectively. Experience That Spans Three Centuries Since opening our doors back in 1883, we’ve consistently been at the forefront of innovation. That’s because we’re highly experienced across sales, leasing, management and consulting services – no matter the property. Through market peaks and troughs, Raine & Horne has continued to succeed. A Solid Reputation We have put in the hard work to become one of the largest networks in Australia, but also the most respected. This is in no small part to our dedication to consistently deliver professional, personalised service across everything we do.
5 We’re a multi-branded organisation that’s always adapting to the continuing sophistication of the global real estate market. Our Values Integrity We pride ourselves on always doing the right thing - acting in our clients best interests’ is non-negotiable. Collaboration We are greater than the sum of our parts and know that working together is crucial for success. Knowledge We embrace change through perpetual learning and development. Innovation We embrace creativity, innovation and continuous improvement. We implement cutting-edge technology to create a seamless customer experience. Reliability We are there every step of the way. We are authentic, dependable and aim to deliver consistency always. Professional We support and develop our teams to be the best they can be.
6 The Power of the Brand We are at the forefront of all the latest technology. In addition to our award-winning website, we have developed a suite of cutting-edge products. Raine & Horne leverage advanced technology to streamline the property buying process, ensuring a seamless and efficient experience for buyers. Our innovative platforms and tools enable clients to access comprehensive property listings, detailed market insights, and even virtual tours from the comfort of your home. Our website, rh.com.au, is consistently ranked as a top industry site in Australia. Our website attracts thousands of visitors every day, displaying the tens of thousands of properties across our network as well as the latest industry news and insights. Our industry-first ‘DigiKitPlus’ platform provides tailored and stylish digital proposals to clients within just minutes. DigiKitPlus was built using sophisticated coding which analyses, interprets and presents tailored data to help clients make one of the biggest decisions in their life. Developed to meet the busy demands of our clients, agents can provide personalised, relevant and highly sophisticated information. Our AI-driven Amplify platform helps match buyers with properties that align with their preferences, saving time and effort. By using predictive AI, Amplify makes the journey of finding and purchasing a property straightforward and stress-free. Diversity & evolution
7 - Angus Raine, Executive Chairman “Although we are proud of our long history we are a forward-thinking, dynamic & diverse business.”
8 The Power of the Brand Being part of a heritage real estate business with the scale, expertise and capability of Raine & Horne represents an incredible opportunity for our business owners, agents and international community.
9 Our status as a trusted super brand means we are synonymous with real estate. We have been recognised as one of Australia’s highest profile real estate companies, with extremely high recall among buyers, sellers and investors. Now a multi-national organisation, with a network that has evolved and flourished over the years, Raine & Horne is one of the world’s most substantial real estate groups. Our Australasian network provides an invaluable source of local demographic and market information for our clients, as well as a platform to market their property internationally in a cost-effective, direct, and well-informed way. Raine & Horne’s customer-first philosophy is another important element that elevates our brand in the marketplace. For sellers and buyers, this consistency of reputation and performance reduces risk, as people are more likely to contact a company they know and have a connection with. Put simply, people are more likely to seek out a brand which they know and trust. This is the Raine & Horne marketing advantage. The Real Estate Super Brand
10 The Power of the Brand Vision & growth We provide a comprehensive and integrated range of property services across our four distinct brands – Residential, Commercial, Rural and Our Broker Financial Services. Committed to making property dreams come true across the globe. We opened our first office on Elizabeth Street, Sydney in 1883. Today, we consistently sell over $10 billion worth of property each year and manage over 135,000 properties across the globe. As we’ve grown, so too has our brand awareness; each week, thousands of people see our trusted and familiar brand in print, online, on signboards and in shop fronts across the country. Over the generations, we have carefully grown and recruited like-minded individuals with a shared vision to grow the business based on a foundation of trust and memorable experiences. Over the years we have refined our brand and combined our many strengths with a sophisticated, contemporary and genuinely welcoming look & feel that encapsulates our dedication to evolution. That’s the core passion of the Raine & Horne network; a network of over 350 offices that continue to grow, strengthen and evolve.
11 “Even with such a long-standing history, we are continually evolving to ensure we remain ahead of the pack and leaders within the market.” - Angus Raine, Executive Chairman Raine & Horne’s shopfront offices, 70 Pitt Street, Sydney, 1915.
12 The Power of the Brand Raine & Horne Foundation Through the Raine & Horne Foundation, we support the communities in which we serve. Providing much needed assistance for a wide range of worthy causes. Raine & Horne has been helping make Australian property dreams a reality since our very first day on the job in 1883 — and through The Raine & Horne Foundation, we’re continuing to expand our longstanding reputation for supporting communities. The Raine & Horne Foundation solidifies and represents over 140 years of charitable giving. Dedicated to providing support for Australia’s future well-being, welfare, and environment, each year we will select worthy causes to focus the foundation’s efforts on. The Raine & Horne Foundation acts as the conduit for our Network to collaborate and improve the lives of everyday people in local communities across the country and afar. Through this we have raised almost $1 million in contributions toward a range of worthy causes. From supporting rural and regional community initiatives, to protecting endangered turtles on Raine Island, The Raine & Horne Foundation continues to provide immeasurable benefits across the country. Fundraising for a variety of causes, including Dignity, Rural Aid, Raine Island, the Great Barrier Reef Foundation, and many more. In recent years The Raine & Horne Foundation, together with long term charity allies, Dignity, have opened The Raine & Horne Foundation House in Western Sydney which provides over 4,000 nights of emergency accommodation per year for those displaced or in crisis. Contributing to the communities we serve strengthens our ability to support a diverse array of important initiatives. We strive to create a positive impact on people’s lives, and our efforts are aligned with the values of sustainability, fairness, and equity for all.
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www.raineandhorne.com.auRkJQdWJsaXNoZXIy MTI3ODI1