Property Case Studies April - June 2022 Cour tesy of Harcour ts Proper ty Par tners
CASESTUDY1 14 Sutling Street, Chapel Hill Sale price: $1,268,000 Sale method: Auction Campaign duration: 17 days Marketing campaign: realestate.com.au – Premier listing, domain.com.au – Platinum listing, harcourts.com.au, Facebook sponsored advertising, DL letterbox drops, neighbour invitations, professional photography & floorplan, signboard, 4 page booklets. Marketing investment: $4,280 Buyer inspections: 82 Online Views / Enquiries: 4,521 / 32 Bidders: 12 Client testimonial: With pleasure I write of my recent experience with Jenny Scott. I took to Jenny as soon as we met, and felt completely confident of the advice she offered and the strategies she proposed. I did not feel the need to contact any other agents. Jenny made the selling process as easy as possible, helping me with tradespeople and cleaners. No questions needed to be asked as Jenny was very attentive and covered all details thoroughly. The short and sharp auction campaign worked like clock-work. Her feedback reports were received in a timely manner and I was kept fully informed at all times. The Harcourts team was also attentive on Auction Day. The property sold at a higher price than I anticipated! CASESTUDY2 1/31 Armadale Street, St Lucia Sale price: $670,100 Sale method: Private Treaty Campaign duration: 6 days Marketing campaign: realestate.com.au – Premier listing, domain.com.au – Platinum listing, harcourts.com.au, Facebook sponsored advertising, DL letterbox drops, neighbour invitations, professional photography & floorplan, signboard, 4 page booklets Marketing investment: $4,372 Buyer inspections: 45 Online Views / Enquiries: 3,200 / 86 Bidders / offers: 7 offers Client testimonial: Pippa is a very knowledgeable and professional agent. It was a pleasure to do business with her. I felt very confident that Pippa was ready to go out of her way putting in the maximum effort throughout the process. CASESTUDY3 19 Austral Avenue, Graceville Sale price: $1,310,000 Sale method: Auction Campaign duration: 27 days Marketing campaign: realestate.com.au – Premier listing, domain.com.au – Platinum listing, harcourts.com.au, Facebook sponsored advertising, DL letterbox drops, neighbour invitations, professional photography & floorplan, signboard, 4 page booklets Marketing investment: $5,031 Buyer inspections: 41 Online Views / Enquiries: 15,054 / 31 Bidders / offers: 8 offers Client testimonial: Harcourts, Sharon King and Liza Barry were our agents when we sold our property at Graceville recently. We have nothing but positive things to say regarding the seamless sale of our property. The open houses and auction were conducted like a well-oiled machine, very professional. The presentation and marketing were very appealing to buyers. We would highly recommend the Harcourts team if you are buying or selling. Agent: Sharon King 0429 651 963 sharon.king@harcourts.com.au Agent: Jenny Scott 0426 884 515 jenny.scott@harcourts.com.au Agent: Pippa Baxter 0450 742 737 pippa.baxter@harcourts.com.au Recent Results
CASESTUDY4 39A Terrace Street, Toowong Sale price: $1,120,000 Sale method: Auction Campaign duration: 7 days - sold prior to auction Marketing campaign: REA – Premiere listing + e-brochure, domain.com.au – Platinum listing, professional photography (dusk shoot), floor plan, social media campaign, 6 x 4 text signboard, professional brochure pack, weekly email database alert, 5 other realestate internet portals, current buyer database, letters to investors in the area, video Marketing investment: $5,582 Buyer inspections: 110 Online Views / Enquiries: 4,758 / 85 Bidders / offers: 12 offers Client testimonial: The whole experience in having Mervyn Chen sell our townhouse was terrific – especially his enthusiasm and guidance. From when we engaged him through to settlement, he was charming and totally professional. His advice on preparation, presentation, marketing, open house inspections, consideration of offers, acceptance and settlement was faultless. We could not recommend his services more strongly. CASESTUDY5 26 Valance Street, Oxley Sale price: $965,000 Sale method: Auction Campaign duration: 17 days Marketing campaign: realestate.com.au – Premier listing, domain.com.au – Platinum listing, harcourts.com.au, Facebook sponsored advertising, Professional video tour, DL letterbox drops, neighbour invitations, professional photography & floorplan, signboard, 4 page booklets Marketing investment: $4,931 Buyer inspections: 29 Online Views / Enquiries: 2,831 / 50 Bidders / offers: 7 offers Client testimonial: Harcourts Property Partners, what can I say, another great experience. I have used Kris Matthews in the past due to his great experience, knowledge & professionalism. He and his team always get the job done. I truly could not be happier with my dealings with not only him, his team also. Very happy customers. CASESTUDY6 20/12 Patrick Lane, Toowong Sale price: $665,000 Sale method: Private Treaty Campaign duration: 8 days Marketing campaign: REA – Premiere listing + e-brochure, domain.com.au – Platinum listing, professional photography (dusk shoot), floor plan, social media campaign, 6 x 4 text signboard, professional brochure pack, weekly email database alert, 5 other realestate internet portals, current buyer database, letters to investors in the area, video, professional property staging Marketing investment:: $4,348 Buyer inspections: 95 Online Views / Enquiries: 3,700 / 65 Bidders / offers: 10 offers Client testimonial: Mervyn gave timely and great advice on preparing the property for sale. He developed the environment for encouraging potential purchases. Mervyn enabled an excellent market outcome. Agent: Kris Matthews 0410 657 985 kris.matthews@harcourts.com.au Agent: Mervyn Chen 0423 905 715 mervyn.chen@harcourts.com.au Agent: Mervyn Chen 0423 905 715 mervyn.chen@harcourts.com.au Recent Results
CASESTUDY7 17 Austral Avenue, Graceville Sale price: $1,345,000 Sale method: Auction Campaign duration: 30 days Marketing campaign: realestate.com.au – Premier listing, domain.com.au – Platinum listing, harcourts.com.au, Facebook sponsored advertising, DL letterbox drops, neighbour invitations, professional photography & floorplan, signboard, 4 page booklets Marketing investment: $5,031 Buyer inspections: 34 REA Views / Enquiries: 13,046 / 13 Bidders / offers: 6 Client testimonial: Sharon King and Liza Barry from Harcourts Toowong recently sold my house in Graceville. I could not have asked for more professional service in the handling of this sale. From day one I have been kept fully informed. Open houses were conducted twice weekly with efficiency and feedback always given. I have no hesitation in recommending Sharon and Liza to anyone looking to engage agents who really care about professional conduct and who really know and understand their area. CASESTUDY8 8/70 Durham Street, St Lucia Sale price: $565,000 Sale method: Private Treaty Campaign duration: 12 days Marketing campaign: REA – Premiere listing + e-brochure, domain.com.au – Platinum listing, professional photography, floor plan, social media campaign, professional brochure pack, weekly email database alert, 5 other realestate internet portals, current buyer database, letters to investors in the area Marketing investment: $4,374 Buyer inspections: 28 REA Views / Enquiries: 2,100 / 20 Bidders / offers: 2 offers Client testimonial: Mervyn provided us with exceptional service – from keeping us apprised of the local market developments; advising us of realistic pricing probabilities; arranging an appropriate marketing strategy; introducing intending purchasers to the property; and negotiating a very satisfactory sale outcome. Beyond this he has very effectively kept us informed of all activities leading to sale. A very pleasing and personable experience - thank you Mervyn for your excellent services. CASESTUDY9 1/2 Brasted Street, Taringa Sale price: $500,000 Sale method: Private Treaty Campaign duration: 28 days Marketing campaign: REA – Premiere listing + e-brochure, domain.com.au – Platinum listing, professional photography, floor plan, sponsored social media campaign, professional brochures, weekly email database alert, 5 other realestate internet portal, current buyer database, letters to investors in the area Marketing investment: $4,241 Buyer inspections: 51 Online Views / Enquiries: 4,398 / 71 Bidders / offers: 9 offers Client testimonial: Blake Henderson is an enthusiastic, professional, proactive real estate agent. He made selling our investment property hassle free and seamless. He kept us up to date on all proceedings and worked tirelessly to achieve the best price from the market. I would recommend him to anyone looking to sell their home! Agent: Blake Henderson 0435 417 759 blake.henderson@harcourts.com.au Agent: Liza Barry 0403 761 739 liza.barry@harcourts.com.au Agent: Mervyn Chen 0423 905 715 mervyn.chen@harcourts.com.au Recent Results
A good broker will: 4Assess your needs and financial position and recommend competitive loan options 4 Take the time to explain the full process, from application to settlement 4 Do most of the leg work, acting as an intermediary and negotiating with the lender 4Complete mountains of paperwork, leaving you to simply review and add your signature 4Liaise with key parties, including solicitors and real estate agents (and you!) to ensure a smooth settlement 4Perform ongoing reviews for you after settlement to make sure you are always on a competitive loan. Finding the perfect loan can feel like a maze. And with thousands of different loans available, from dozens of providers, it’s little wonder. Even knowing where to start can be overwhelming. How it works A mortgage broker takes an impartial view of hundreds of loans – from big name financial institutions you know and trust, to small banks and credit unions – and works with you to match the right loan to your goals and financial position. About Loan Market Founded in 1994, Loan Market has over 1,000 brokers. We have relationships with over 30 lenders in Australia alone. We know that organising finance can be a hassle and that’s why we’re happy to chat with you at a time and place that works best for you. Best of all you don’t pay us a single dollar for our service – because we receive commission from successful lenders. Every year we help more than 20,000 Australians purchase or refinance their properties. If you’d prefer not to receive marketing messages fromme, no problem, just email or call me. Contact your local Loan Market broker. Loan Market Pty Ltd | Australian Credit Licence 390222 Using a Loan Market mortgage broker. Nearly half of Australians who take out property finance use a broker to do the hard work for them. Jared Dawson Mortgage Specialist 0466564035 jared.dawson@loanmarket.com.au loanmarket.com.au/jared-dawson
Kris Matthews Selling Principal kris.matthews@harcourts.com.au 0410 657 985 Sharon King Sales & Marketing Consultant sharon.king@harcourts.com.au 0429 651 963 Mervyn Chen Sales & Marketing Consultant mervyn.chen@harcourts.com.au 0423 905 715 Wendy Seccombe Sales Associate wendy.seccombe@harcourts.com.au 0498 485 544 Jenny Scott Sales & Marketing Consultant jenny.scott@harcourts.com.au 0426 884 515 Blake Henderson Sales Associate blake.henderson@harcourts.com.au 0435 417 759 Jared Dawson Loan Market - Mortgage Broker propertypartners@harcourts.com.au 0466 564 035 Pippa Baxter Sales Associate to Kris Matthews pippa.baxter@harcourts.com.au 0450 742 737 Liza Barry Sales Associate to Sharon King liza.barry@harcourts.com.au 0403 761 739 Your Harcourts Team Harcourts Property Partners Level 1/44 Benson Street Toowong QLD 4066 07 3073 5073 propertypartners.harcourts.com.au
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