Feel at home with Acton | Belle Property.
For more than half a century, ACTON has been at the forefront of Western Australia’s property market, helping people across the state buy, sell and lease properties of every description. In an exciting new chapter for our brand, we are now partnered with leading Australian real estate provider Belle Property. Founded on an affiliation with leading Australian interiors magazine, Belle, Belle Property is renowned for its boutique approach, appreciation of style and design, and dedication to superior client service. ACTON and Belle Property are part of the Propvue group, a network of real estate and lifestyle brands including leading Victorian brand Hockingstuart. Our success as a group stems from the strength and quality of our people, with our 160 national offices staffed by property experts with a shared commitment to service excellence. Our teams offer genuinely empathic client care, taking the time to listen and understand before providing bespoke advice and guidance. This fosters enduring agent-client relationships, with many of our clients returning time and time again. We pride ourselves on our outstanding property presentation, strategic marketing and superior sales skills – all of which are key to producing a successful result for our clients. And while we appreciate that each client’s journey may differ, we always arrive at the same place: a premium outcome. Welcome to a new way, the Belle way. We look forward to being of service to you. Peter Hanscomb CEO, Acton | Belle Property Welcome to the Belle way. Peter Hanscomb We understand that your needs and situation is different to the next person’s, and here at Acton | Belle Property, we are dedicated to providing an outstanding personalised real estate experience for all our clients – genuine care, premium marketing, an extensive network, and professional hardworking sales agents. We look forward to being of service to you. “ ” 1 Introduction
End-to-end service offering. Residential property sales and leasing. Acton | Belle Property Commercial sales, leasing and asset management. Belle Property Commercial Project development marketing. Belle Property Projects Holiday rentals and management. Belle Property Escapes Project marketing, sales and client concierge services. Belle Property International 2 OurServices
Reaching local, national and international buyers. Being part of a collaborative national network of over 160 offices provides our clients with unparalleled access to potential buyers not only out of area, but also out of country. Nationally, our network’s database is made up of more than 3 million property seekers. But this is not just a number, we know these people and what they are looking for, helping your property reach the right people whatever their postcode. While at an international level, we can market your property to buyers in 70 countries thanks to our membership of global real estate portal Leading Real Estate Companies of the World (LeadingRE) and its luxury division, Luxury Portfolio International (LPI). With membership granted on an exclusive, invitation-only basis, this is a truly unique offering unmatched by other real estate groups. Our exclusive media partnerships offer added reach, such as that with lifestyle publisher Sitchu which sees all our listings appear on its heavily-trafficked site, and properties advertised in Sitchu Living magazine, distributed to a wide national audience each fortnight. NSW QLD WA VIC SA ACT 3 OurNetwork
Positioning your property apart from the rest. Marketing is our passion and our expertise. Beautiful in design and concept and supported by streamlined branding and tailored strategies, our sophisticated marketing creates first impressions that last. Our offering is extensive, giving your property exposure to in-area and out-of-area passive and active buyers, locally, nationally and globally. We apply the same level of commitment and attention to detail to all properties, from simple studios to multi-million-dollar homes. Acton | Belle Property partners with only the best stylists, photographers and writers to bring your property to life and make it stand out. Our beautiful photography and professional copywriting, combined with our unique alignment with media partners Belle magazine and Sitchu and real estate partners LeadingRE and LPI, ensure your property is presented as best in its class. We position your property apart from the rest, to be an Acton | Belle Property. Brochures Print media Mail cards Signboards Innovative technology Digital marketing 4 OurMarketing
5 Cutting through the noise. Website Our mobile-first website is a custom-built and thoughtfully designed platform for buyers. Most listings are complemented by curated suburb guides, helping people imagine what it would be like to live in your property or suburb. • 660k monthly website visitors • 2.4mmonthly page views • 9.5 mins average time spent per page visitor • 4 average page views per visitor Portals We collaborate with leading and emerging real estate portals, which offer various marketing packages and premium placement options, to give passive and active buyers access to our properties. Potential buyers can search, save and track properties, set property alerts, plan open for inspections, and engage directly with our sales agents. Social media Social media is a key component of any property marketing. Belle Property partners with talented digital marketing specialists to run strategic advertising campaigns that target the right buyers to maximise interest and engagement. • 80% of buyers use social media for research • 70k followers across Facebook and Instagram • 8.4m+ buyers in key demographics across social media Database We talk to a lot of people. Our database is connected to a global network of real estate brands and comprises more than 3 million property seekers. But this is not just an impressive statistic; we know who these people are and what they are looking for – allowing us to ensure your property stands out to the right buyer. OurReach
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Exclusive real estate and media relationships. Sitchu Living Our partnership with leading Australian lifestyle publisher, Sitchu, provides unique marketing opportunities for your property. The Sitchu brand attracts a cultured, affluent and intelligent audience that is passionate about lifestyle, community and property. Its website features all our network’s property listings alongside bespoke content about the best places to live, shop, eat, drink, stay and play across the country. Listings also appear in its fortnightly magazine, Sitchu Living, distributed through our offices and local businesses and published online, in both English and Mandarin. • 6.6mwebsite pageviews per year • 230k social media followers • 20k printed magazine copies Belle magazine A global style and design journey, providing a uniquely Australian perspective for readers with an appreciation of everyday luxury, Belle magazine is a go-to for news and trends in interior design, architecture, furniture, home accessories, fabrics, art, and luxury goods. Luxury Portfolio International Selling a luxury property? Our membership of Luxury Portfolio (LPI) enables us to attract the attention of affluent international buyers for your home. As the luxury division of LeadingRE, LPI is a global listing portal showcasing the world’s most sumptuous homes. Leading Real Estate Companies of the World Thanks to our exclusive membership of LeadingRE, an invitationonly global real estate network of 550 property firms, all our listings appear on its online property portal to reach potential buyers in 70 countries. 7 OurPartnerships
Acton | Belle Property presentation We will showcase your property’s full potential through beautiful styling, photography and professional copywriting. Emotionally motivated buyers We will build strong relationships with potential buyers to understand what is truly important. Tenacious follow-up We will obtain feedback after every inspection, so we always know what the buyers think. Marketing your property We will capture the essence of your property through exceptional marketing via a campaign tailored to your budget requirements. Buyer competition We will create demand for your property from all interested parties, resulting in premium offers. Expert negotiation We will always act in the best interest of our clients and negotiate the best possible outcome for your property. 01 03 05 02 04 06 A trusted process for peace of mind. When selling with Acton | Belle Property you can relax knowing you are in safe hands. With the goal of securing the best possible outcome for your sale, our expert agents will advise and guide you every step of the way—from selecting the best sale method and presenting your property so it attracts the right buyers, through to price negotiations and final settlement. 8 OurProcess
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