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Focus Area 3 : Business Development and Support

GOAL:

Providing the linkages, knowledge and tools to help our members increase profitability.

METRICS:

Level of accreditation, number of award entries, member feedback

2018 DESIRED OUTCOMES

KEY INITIATIVES IN NEXT 12 MONTHS

3.1

Maintain a detailed understanding

of tourism business development and

support needs and priorities

Survey member needs annually (in conjunction with 1.1), identify priorities and

manage a register of skill development needs and priorities.

3.2

Members have access to

effective training, skill and business

development tools as needed

Work with stakeholders and partners to maximise delivery opportunities.

Enhance B2B and business development outcomes through ‘Talking Tourism’

3.3

Stronger industry through wide

use of accreditation

Work with the national accreditation marketing program and deliver online

Undertake auditing requirements of all accredited products

3.4

Tourism business excellence is

recognised and rewarded

Manage the State awards process and awards ceremony.

Contribute to the national award process

Work with partners to better showcase winners

3.5

Create a more supportive tourism

business environment

Grow the register of suppliers and member benefits, including B2B support

Leverage opportunities from Government Nature Based Tourism Action plan

FocusArea 4 : Commercial andorganisational effectiveness

GOAL:

Grow SATIC’s internal capacity and capability to deliver value to members and to the

growth of the South Australian tourism industry.

METRICS:

Financial audit report, level of membership, staff and Board feedback

2018 DESIRED OUTCOMES

KEY INITIATIVES IN NEXT 12 MONTHS

4.1

A business model that delivers

long term financial sustainability

Review and undertake a cost benefit analysis of existing SATIC programs

to increase commercialisation

Grow new revenue streams

Examine options with similar associations to create cost savings in back of

house processes and requirements and/or greater outcomes for members.

4.2

Membership Growth

Re-design the structure and content of the Membership Prospectus

and distribute

Develop a communications plan to increase membership

Identify, set and measure progress towards an ambitious growth target

4.3

Efficient and effective Board and

governance procedures in place

Embed a performance management system in the office and undertake

with each staff member

Update and document operational processes

Undertake appropriate financial reporting and annual independent auditing